Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Staples Engages Employees Through Education to Create Better Customer Experiences

  • November 04 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Staples officials believe that investing in and engaging with their employees will reap positive customer experiences. With a nod to that noble notion, Staples recently announced the first phase launch of its new student loan repayment plan for...Read More

Canadians Skeptical Regarding Customer Experience with Mobile Payments

  • November 04 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last year when Loyalty360 spoke with Jeppe Dorff, president of suretap, he said that Canadian consumers were seeking a greater customer experience with mobile digital wallets. A new global study from GfK, however, says that Canadians rank high...Read More

Adorama Launches VIP360 Loyalty Program

  • November 03 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

After listening effectively to its customers and with a competitive nod to Amazon Prime, Adorama, one of the world’s largest photography, video, audio, imaging, and electronics retailers this week launched a new loyalty program called VIP360...Read More

AAMCO’s Culture of Engagement Sparks Long-term Brand Loyalty

  • November 03 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Growing a business the right way can take time. Some companies find success sooner than others, yet others maintain a steady pace that ensures a stable and profitable environment for an indefinite amount of time.   Creating and retaining a...Read More

Customer Loyalty Tied to Gain in Traction for Mobile Apps

  • November 02 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

When Loyalty360 spoke to Points President Christopher Barnard in August, he talked about flexibility as the future of customer loyalty. “We’ll see loyalty programs distributing their currencies in industries outside of their own...Read More

Chicken of the Sea Changes Packaging for More Convenience, Greater Customer Engagement

  • November 02 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Listening to its customers and adding more convenience to the product, Chicken of the Sea changed its packaging to offer cans with easy-open, pull-tab lids across multiple seafood product lines simultaneously. Launched Oct. 13, five of Chicken of...Read More

Hyatt Gleans Customer Insights to Inform New Loyalty Program

  • November 01 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Jeff Zidell, senior vice president, Hyatt Gold Passport, is very excited about the company’s new loyalty program, World of Hyatt, set to launch March 1, 2017. The new program, which uses a plethora of insights gleaned from listening to...Read More

Can GNC Stem the Tide and Fix Its Customer Experience?

  • November 01 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

It’s been a rather bumpy ride, fiscally speaking, for GNC Holdings in 2016. As the nation’s largest specialty retailer of health, wellness, and sports nutrition products, GNC finds itself in a precarious situation where it needs to...Read More

Toys “R” Us Hopes to Create Ultimate Customer Experience with American Girl

  • October 31 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For Toys “R” Us, every holiday season is an exciting one, filled with a plethora of fun items for families to select from, and this year there is an added treat: American Girl dolls. Toys “R” Us officials hope to supply...Read More

Chipotle’s Woes Continue Amid Brand Loyalty Restoration Efforts

  • October 31 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Working to restore brand loyalty is, apparently, not a quick fix. Chipotle is still experiencing fallout from an E. coli outbreak earlier this year that affected almost 60 people who ate at the massively popular burrito chain. Following a...Read More

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