Loyalty360 Member Profile

The merger of QVC and the Home Shopping Network will bring together two marketing giants and a wealth of attendant customer loyalty. Liberty Interactive, which owns QVC, will acquire the 62 percent of HSNi it does not already own in an all-stock...Read More

Sonic’s key executive decisions recently drove home the fact that an enhanced customer experience is its utmost priority. During the company’s recent third-quarter earnings call, Sonic CEO Cliff Hudson noted the following key...Read More

Moving to the cloud is often discussed among loyalty marketers everywhere, the pros and cons, the upsides and downsides. Kevin McMahon, director of global marketing at West Unified Communications Services, believes strongly that companies should...Read More

Alasdair James, who became the new CEO at Pier 1 Imports on May 1, believes that the company can and should be doing better in the area of brand traffic. He thinks that a new holistic omnichannel approach can spark new customer engagement. &ldquo...Read More

Merkle Loyalty Solutions Group (formerly 500friends) recently released a comprehensive report titled, “The Great Loyalty Reset: Defining the Future of Loyalty for Retail and CPG brands,” which was based on a global...Read More

Achieving that optimum culture balance goes a long way toward creating, enhancing, and sustaining a memorable customer experience. At Moe’s Southwest Grill, that optimum culture is present and plays a large role in the company’s brand...Read More

Imagine Experience founder and CEO Bill McCoy told Loyalty360 last month that personalizing the customer experience to meet the needs of consumers being engaged is what matters today. “Everyone wants to collect experiences and memories as...Read More

Azim Esmail, founder and CEO of RewardOps, believes that to effectively drive customer loyalty, brands need to collect, analyze, and act on massive data sets using a variety methods and sources. Automation, in particular, has made it possible to...Read More

Mark Parker, CEO of global icon Nike, learned three key customer-related themes that emerged during the company’s fiscal year. “As I reflect on the year and what the consumer is telling us, three insights stand out,” Parker said...Read More

What better day than today to look at a list of the most Patriotic brands in the U.S.? According to the 15th annual Brand Keys survey of American brands, believability and authenticity are the keys to emotional customer engagement. The more...Read More