Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Is There a Need For An Industry Shift From a Loyalty Program to a Loyalty Experience?

  • January 05 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

What is the difference between a loyalty program and a loyalty experience and why is it important to loyalty marketers? That is a topic that Loyalty360 discussed with Barry Kirk, VP, Loyalty Solutions, Maritz Motivation Solutions.Can you...Read More

SmartJoin Innovative Customer Engagement Tool from CodeBroker

  • January 04 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Dan Slavin, CEO of CodeBroker, a provider of mobile marketing solutions, believes that his company’s innovative new tool, SmartJoin, can add a myriad of customer loyalty benefits to marketers. Loyalty360 talked to Slavin about SmartJoin and...Read More

HelloWorld, Merkle Partnership Offers Brands Exceptional Solutions to Build Customer Loyalty

  • January 04 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

HelloWorld, a Detroit-based digital marketing solutions provider focused on promotion and loyalty solutions, has a new name after it was officially acquired on Wednesday. Dentsu Aegis Network announced that it acquired HelloWorld and the latter...Read More

Airport Lounge Development Is All About Customer Experience, Customer Service

  • January 03 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Airport Lounge Development (ALD) lounges were recognized for the fourth consecutive year for the Priority Pass Lounge of the Year Awards. Two of ALD’s 17 shared-use lounges, The Club BWI at Baltimore-Washington International Airport and The...Read More

Interactive Whiteboard Technology Extends Beyond Customer Engagement

  • January 03 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The benefits of interactive whiteboard technology are varied, according to Summer Felix-Mulder, Co-Founder, The Draw Shop, and Loyalty360 talked to her about this intriguing topic and how it can impact several customer-facing areas.Can you talk...Read More

Creating Immersive Customer Experience at The Finish Line

  • January 03 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The Finish Line officials want to become even more relevant to their customers, creating immersive customer experiences. Digital customer experiences are among the most prominent ones for Finish Line customers. The Finish Line CEO Sam Sato talked...Read More

“On The Road With Dave” Video Series Humanizes La Quinta’s Loyalty Program

  • January 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Humanizing a loyalty program is the ultimate goal of a new video series from La Quinta Inns & Suites called, “On The Road With Dave,”—featuring Dave Sims, La Quinta’s vice president of loyalty marketing.&ldquo...Read More

Chicken Salad Chick Blazes Its Own Customer Loyalty Trail

  • January 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The accolades for Chicken Salad Chick keep flowing in this year.Chicken Salad Chick’s prowess in the area of customer insights was highlighted at the fourth annual Loyalty360 Awards held at the 10th annual Loyalty Expo in...Read More

Customer Engagement Reigns Supreme at Newegg

  • January 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer engagement reigns supreme at Newegg, one of the top tech-focused e-retailers in North America.Loyalty360 talked to Merle McIntosh, senior vice president sales & marketing, Newegg, about the company’s unique approach to its...Read More

Employee Engagement and Customer Loyalty “Joined at the Hip” at PeoplesBank

  • January 01 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For Sheila King Goodwin, senior vice president, retail banking at PeoplesBank, employee engagement and customer loyalty are forever connected.Based in Holyoke, Mass, and established in 1885, PeoplesBank has seen quite the evolution in...Read More

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