Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Moe’s Southwest Grill Hopes Augmented Reality Sparks Brand Loyalty

  • February 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

On Tuesday, Moe’s Southwest Grill launched its second in-store Augmented Reality (AR) poster titled “Bacon Blues,” which is the latest installment of the brand’s nationwide rollout of in-restaurant worlds of art featuring...Read More

Hilton Aims to Become the Most Customer-centric Loyalty Program in the Industry

  • February 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

A sign of greatness is when high-level performers want to get better. That is also true of Hilton’s loyalty program. Hilton’s HHonors loyalty program has been incredibly strong and vibrant for quite some time. Now, the iconic brand...Read More

Chirpify Helps Marriott Grow Engagement, Advocacy, and Brand Loyalty

  • February 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Chirpify is the customer engagement loyalty vendor for Marriott, a notable distinction. Loyalty360 caught up with Chirpify CEO Chris Teso to learn more about this significant partnership.Marriott is obviously a huge name in the customer loyalty...Read More

Canadian Red Cross Tweaks Donor Approach Frequently to Elevate Customer Engagement

  • February 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

When asked how often Canadian Red Cross tweaks it approach toward donor engagement/donor loyalty, Andrew George, Manager, National Donor Loyalty & Retention at Canadian Red Cross, succinctly tells Loyalty360: “Frequently.” &ldquo...Read More

Can Chipotle’s Attempt to Tie Employee Compensation to High Customer Service Scores Help Restore Brand Loyalty?

  • February 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last year was a very challenging year for Chipotle, one that was well documented and caused company officials to take strident measures to take control of food safety, experiment with a temporary loyalty program, and restore brand loyalty among...Read More

PetSmart Gets Big Customer Engagement Assist from Ellen DeGeneres

  • February 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at PetSmart Inc., the leading pet specialty retailer in North America, are thrilled that Ellen DeGeneres partnered with their company to launch the ED Ellen DeGeneres pet lifestyle brand exclusively available at PetSmart stores across...Read More

New Visa CEO Sees “Huge Opportunity” to Build Brand Loyalty

  • February 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Alfred F. Kelly, Jr. officially took the helm as CEO of Visa on Dec. 1. He has spent a lot of time traveling since he started at the company, taking over for Charlie Scharf. Kelly is very proud of Visa’s global status and believes the brand...Read More

Fine Line Between Super Bowl Ads That Get Most Attention and Those That Drive Brand Loyalty

  • February 03 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Most of this country’s eyes and, millions around the world as well, will be focused on Super Bowl LI Sunday evening (6:35p EST kickoff), which will be held at NRG Stadium in Houston. The New England Patriots will be seeking their fifth Super...Read More

Cigna Eyes More Personalized Solutions to Heighten Customer Engagement

  • February 03 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Personalization is a hot topic among loyalty marketers because of its potential to ignite customer engagement and customer loyalty. This premise isn’t lost on officials at Cigna Corp., a global health service company dedicated to helping...Read More

Sally Beauty Looks to Ramp Up Customer Loyalty, Engagement Initiatives

  • February 03 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In the wake of a disappointing fiscal first quarter, officials at Sally Beauty, the largest retailer of professional beauty supplies in the world, have taken steps to enhance their loyalty program and customer engagement and conversion...Read More

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