Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Jamba Juice Loyalty Program Eclipses One Million Member Mark

  • March 10 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For Jamba Juice officials, eclipsing one million members in their Jamba Insider Rewards loyalty program is a major milestone. Loyalty360 caught up with Julie Washington, Chief Brand and Innovation Officer for Jamba Juice, to talk about the...Read More

Customer-centricity Triggers Path to Brand Loyalty at Abercrombie & Fitch

  • March 10 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

As Abercrombie & Fitch continues along its path toward brand revitalization, customer-centricity has assumed the top spot as the company’s key word. Customer-centricity is the key for Abercrombie & Fitch to revitalize and gain brand...Read More

Neiman Marcus Maintains Brand Loyalty by Ensuring Customers Are Safe from Email Fraud

  • March 10 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Neiman Marcus, a leading North American retailer, is taking precautions to stay a step ahead of potential cybercriminals. Through a partnership with email data specialist Return Path, the retail brand is protecting itself from the embarrassment...Read More

Anthem Marketing CEO: Loyalty Marketing is an Ever-evolving Arena

  • March 09 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Anthem Marketing Managing Partner/CEO John C. Keenan has his finger on the pulse of the loyalty marketing arena. So, what better person to talk to about the state of loyalty marketing. Keenan participated in a compelling Q&A with Loyalty360...Read More

Big Lots Loyalty Program Picks Up Steam

  • March 09 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Reflecting on 2015, Big Lots CEO David Campisi discussed membership progress related to the company’s loyalty program during its March 4 fiscal fourth-quarter conference call. “I also want to highlight the success of our rewards and...Read More

Publix and H-E-B Lead the Way in Customer Experience

  • March 09 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

The Temkin Group announced the results of its sixth annual Temkin Experience Ratings on Tuesday, the result of research seeking to recognize industries and brands that are placing focus on providing exceptional customer experience. The top of the...Read More

Customer Engagement Spikes as a Result of Pizza Ranch Black Friday Promotion

  • March 09 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Pizza Ranch proved its ability to drive measurable customer loyalty on Tuesday when it was announced as the first winner of the 2016 Loyaltees Awards, presented by Paytronix. The awards recognize companies who most effectively leverage the...Read More

Real-Time Rewards Mobile Redemption Places U.S. Bank on Path toward Greater Customer Engagement

  • March 08 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Bob Daly, Senior Vice President of FlexPerks Rewards & Loyalty Operations for U.S. Bank−the fifth-largest commercial bank in the U.S.−is thrilled about the bank’s new mobile FlexPerks Rewards Visa Card benefit: Real-Time...Read More

MSC Cruises Offers Truly Customized Customer Experience

  • March 08 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

MSC Cruises is targeting healthy travelers through its Wellness Experience, which will offer 100 passengers on each ship a comprehensive wellness program that combines nutrition, classes, and activities under the watchful eye of a trainer...Read More

Staples Sees Rise in Omnichannel Customer Experience

  • March 08 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

When Staples launched its strategic reinvention four years ago, its No. 1 priority was to reposition the company for the future and return to growing sales and earnings. Staples CEO Ron Sargent reported positive news regarding the...Read More

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