Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Challenging Road Ahead for Dick’s Sporting Goods As It Seeks to Heighten Store Customer Experience

  • November 16 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Dick’s Sporting Goods CEO Edward Stack is saying all the right things, the company is making (it appears) all the right investments, yet the venerable retailer faces various challenges ahead. During the company’s recent third-quarter...Read More

Harnessing the Power of CX Innovations

  • November 15 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Confirmit wanted to find out how CX (Customer Experience) practitioners could develop a holistic approach to their domains through tactics such as improving the survey and re-evaluating KPIs, and exploration of new and additional technologies...Read More

Royal Bank of Canada Scores Hat-Trick at Loyalty360 Customer Awards

  • November 15 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Royal Bank of Canada enjoyed a celebratory evening as it earned esteemed honors for its RBC Rewards program during the Loyalty360 Customer Awards at last week’s inaugural Customer Expo. The Loyalty360 Customer Awards honor global industry...Read More

What Loyalty Program Penetration Rate Increases the Likelihood of Sustained Success?

  • November 15 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

That question was one of several answered during Tuesday’s Loyalty360 webinar titled, “The Loyalty IQ Challenge: Five Lessons for Loyalty Pros,” which was presented by Paytronix. Kimberly Otocki, Content Marketing Specialist...Read More

Customer Insights Trigger Simplicity Path for Wyndham Rewards Loyalty Program

  • November 14 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In 2015, Wyndham Hotel Group completely re-imagined the Wyndham Rewards loyalty program. Lacking a strong value proposition to differentiate it from the competition, the company overhauled the program’s look and feel—introducing the...Read More

Phillies Find Enhanced Customer Experience Through Uptix

  • November 14 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials for the Philadelphia Phillies want to enhance the customer experience in a big way. As a result, they partnered with Givex, the global cloud-based customer engagement solution that encompasses leading loyalty and gift card solutions...Read More

Social Media and Its Potential Impact on Brand Loyalty

  • November 14 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

User-generated content is a key aspect of social media, but can brands benefit from it as well? That’s definitely the case, according to Sprout Social’s Q4 2017 Index report. “As social media’s role as internet time...Read More

Cross-functional Customer Engagement Invaluable at Ryder System, Inc.

  • November 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For Samuel Johnson, VP Global Marketing, Customer Loyalty & Insights, Ryder System, Inc., the inaugural Customer Expo was a showcase for his company, a leader in commercial fleet management, dedicated transportation, and supply...Read More

Artificial Intelligence and Its Potential Impact on Customer Engagement, Customer Loyalty

  • November 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

We hear time and time again about artificial intelligence. To some, it sounds exciting and impactful in the loyalty marketing industry. To others, it evokes a 2001 science fiction film directed by Steven Spielberg. Loyalty360 opted to ask an...Read More

Insights That Might Baffle the Savviest Loyalty Program Managers

  • November 10 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Even the savviest loyalty program managers can be baffled, right? Loyalty360 will host a webinar on Tuesday, Nov. 14, 2017, at 1 p.m. EST titled, “The Loyalty IQ Challenge: Five Lessons for Loyalty Pros,” which will be presented by...Read More

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