That question was one of several answered during Tuesday’s Loyalty360 webinar titled, “The Loyalty IQ Challenge: Five Lessons for Loyalty Pros,” which was presented by Paytronix.
Kimberly Otocki, Content Marketing Specialist, Paytronix; and Stephen Stone, Content Marketing Specialist, Paytronix, were the featured webinar speakers.
Otocki and Stone recommend that brands should target low frequency customers: If your loyalty penetration (the number of transactions that you receive from your loyalty program compared to....