Loyalty360 Member Profile

Earning and maintaining customer loyalty is an ongoing process for loyalty marketers. For Xeikon, a longstanding leader and innovator in digital printing technology, that task is the same as it is for any other type of marketer. Loyalty360 talked...Read More

Today, for loyalty marketers, the customer experience has to be memorable and shareable. Developing and elevating a connected store experience drives relevance and engagement where loyalty marketers strive to surprise and delight their customers. ...Read More

What do phone charging stations have to do with customer loyalty?   It’s an interesting question, and Loyalty360 asked Anthony D'Eramo, Vice President of Sales for Brightbox, for the answer.   Brightbox is a B2B kiosk...Read More

Jessica Hatch, Senior Vice President of Client and Teammate Experience for Consumer and Business Credit and Debit Cards at SunTrust Bank, told Loyalty360 that the bank’s customers have changed significantly in the past several years.  ...Read More

Leighton Scarlett, VP of Product at Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, told Loyalty360 that the company’s mission is to bridge the gap between offline and online...Read More

Article Image: © 2018 Nestlé Waters North America Inc. Jill Germano, Group Marketing Manager at Nestlé Waters North America, told Loyalty360 that company officials see an opportunity to bring their existing brand fans into the sparkling...Read More

This is an exciting time in the loyalty industry as marketers continue to leverage customer data and modify behavior in a way that elevates the brand’s status. But, often loyalty marketers have too much data without a clearly charted path...Read More

Loyalty programs are becoming more intricate set pieces for marketers from a retention and sales strategy perspective, according to Emily Rudin, Chief Customer Officer for CrowdTwist.   Loyalty360 talked to Rudin about her thoughts on...Read More

Loyalty360 talks to a plethora of experts in the loyalty industry on a weekly basis and one of the compelling questions we like to ask is: How are customers changing and how can companies adapt to these changes to gain optimum engagement and...Read More

In mid-2015, the Plenti coalition loyalty program launched amid considerable fanfare as it marked the first endeavor of its kind in the U.S., harboring hopes of increased customer engagement and customer experience for participating brands.  ...Read More