Interactive video has been touted among loyalty marketers in recent years as an effective way to impact customer engagement and customer loyalty.
HapYak Interactive Video, a company providing a SaaS-based platform designed to allow for the creation of personalized videos (PVs) at scale, offers a platform that gives clients the ability to add interactive elements to these videos, creating an engagement opportunity in which viewers can potentially select their own experience while watching.
Loyalty360 caught up with two executives at....