“The single biggest problem in communication is the illusion that it has taken place,” according to the late great Irish writer George Bernard Shaw. Shirley Adut, Strategic Initiatives, North America, Idomoo used this quote during her session, “Digitize Your Brand Loyalty with a Personalized Video,” at the 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty.
“Visuals are significantly more effective than text,” Adut told attendees.
Personalized customer care....