Ulta Beauty’s success can be attributed to, in large part, its Ultamate Rewards loyalty program.
Ulta Beauty CEO Mary Dillon noted the powerful competitive edge that the company’s loyalty program provides during the May 26 first-quarter earnings call.
“2016 is off to a phenomenal start with excellent top and bottom line growth in our first quarter,” Dillon said, according to Seeking Alpha. “Growth in our loyalty program continues to fuel our business results. Ultamate Rewards membership grew to 19.4....