The power of personalized customer engagement is a concept that is bandied about in the loyalty marketing world quite often. When done correctly, personalization can greatly impact customer engagement and the overall customer experience.
How are brands doing when it comes to personalization?
According to the findings of a commissioned study conducted by Forrester Consulting on behalf of Persado, a leading cognitive content generation platform, the answer is not so well.
The study reveals that 40% of marketers struggle to make....