There are many challenges and opportunities facing loyalty marketers today, whether they involve measuring the efficacy of customer experiences or controlling and managing loyalty programs.
Kelly Crerar, senior vice president of strategy for IC Group, spoke to Loyalty360 about these and many other issues related to customer loyalty during a comprehensive interview.
What are the biggest opportunities/challenges for brands and marketers today? If you could recommend one thing to a client (or prospective client), what would it be....