Reaching membership goals in any loyalty program bears testament to its efficiency, simplicity, and attractiveness.
For Global Hotel Alliance, its DISCOVERY loyalty program recently eclipsed the 10 million-member mark.
Kristi Gole, director of loyalty marketing at GHA, talked to Loyalty360 about the evolution of the DISCOVERY loyalty program.
Can you talk about how customer behavior has changed among these 10 million members during the past seven years?
Gole: There have definitely been trends over the past few years, with....