Engaging customers where they want and how they want is an omnipresent task for loyalty marketers.
Citi recently partnered with Paypal to allow eligible Citi card members to use their ThankYou Points to pay for purchases at merchants that accept PayPal in the U.S. What’s more, the partnership will change the way Citi’s 14 million ThankYou Rewards members are able to redeem their points.
Slated to launch in 2018, this latest development follows a series of new enhancements to Citi’s mobile offerings....