Before the holiday season, officials at Target wanted to re-imagine its See.Spot.Save area in the front of its stores, which is large and a very profitable business. Seeking to transform this area into something that would capture an even greater customer experience, officials christened it the Bullseye’s Playground.
Mission accomplished.
“We’ve modernized the environment, making it easier to navigate, more appealing and fun, incorporating our much-loved mascot into store displays,” Target CEO Brian Cornell said....