XYIENCE Energy Drink Hopes March Madness Leads to Brand Loyalty
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March Madness is just around the corner and, for college basketball fans everywhere, it’s the best three weeks of the year. Officials for XYIENCE Energy Drink also hope that March Madness brings their company more awareness, relevancy, and brand loyalty. XYIENCE, a zero calorie energy beverage, will partner with Campus Insiders, the leading digital content syndication source for college sports fans, to produce a brand new series hosted by veteran sports journalist , Seth Davis. In addition, XYIENCE is sponsoring a national....

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