“Content is king” is a common refrain from brands and loyalty marketers that we speak with on a daily basis.
That targeted content drives the customer engagement train and magnifies customer experience and brand loyalty.
At Netflix, the goal is to get bigger and better and do it on a global scale.
In his April 17 letter to shareholders, Netflix CEO Reed Hastings said the company surpassed $2.5 billion in quarterly streaming revenue during the first quarter and added five million members.
“The opportunity....