Even as GameStop approaches the seven-year anniversary of its PowerUp Rewards loyalty program, company officials are focused on evolving and enhancing the program, from the C-suite on down.
What’s more, officials want to make the entire customer experience as seamless as possible. One important measure they took to achieve that goal is Simplified Access
“We instituted what we called Simplified Access,” Darin Smith, senior director of Powerup Rewards at GameStop, explained to Loyalty360. “For GameStop, it made....