Mobile is certainly prevalent among loyalty marketers and, depending on the use, it can be a vitally important form of customer engagement. Or in the case of the Portland Timbers, fan engagement.
Cory Dolich, senior vice president of business operations for the Portland Timbers of Major League Soccer (MLS), told Loyalty360 that mobile creates a level of access that didn’t exist previously.
“We’ve tried to be unique with sharing special content to keep the brand top of mind throughout the day,” Dolich explained.....