McDonald’s CEO Stephen J. Easterbrook is confident that his company is headed in the right direction, with the ultimate goal of attracting more customers, more often.
Easterbrook’s three crucial goals toward expanded brand loyalty are digital, delivery, and “Experience of the Future.”
Officials at McDonald’s, which recorded a 4 percent rise in global comparable sales in the first quarter, are keen to fortify their foundation. Clearly, things are headed in the right direction.
“Today, we’re....