Olay ‘Eye & Lash Duo’ Wows Times Square

  • November 14 2013
  • Resource: Multimedia
  • Elizabeth Joyce, Procter & Gamble, Olay North America & Jed Singer, Stuzo

Procter & Gamble’s Olay brand, its premiere beauty brand, was looking to launch a new product – Regenerist Eye & Lash Duo – and wanted to drive brand engagement through social and mobile channels. What better way to turn...Read More

If You Can’t Control It, Enable It!

  • November 14 2013
  • Resource: Multimedia
  • Jim Sturm, Brierley+Partners, Ashley Sheetz, Gamestop, Mike Debnar, 7-Eleven & Amy Barnett, Brierley+Partners

This interactive panel will explore how to leverage loyalty and sophisticated CRM to drive multi-channel engagement including next best offers and enhanced customer experiences. In a world where channels are added daily and there are a growing...Read More

The Power of Progressive Profiling

  • November 13 2013
  • Resource: Multimedia
  • Eric Holtzclaw, Preference Management Consulting, Deborah Fisher, Response Mine Interactive & Sandjar Kozubaev

The most important word in relationship marketing is relationship, but true relationship takes time and requires a deep level of understanding and trust. Is there a way to speed up that process and move customers more quickly along the...Read More

Driving Franchisee Engagement: a B2B Results Story

  • November 13 2013
  • Resource: Multimedia
  • Jonathan Pettus, Hilton Worldwide

Join us to learn how Hilton Worldwide and its nine hotel brands have transformed their global franchise owner relationships to build engagement with hotel owners all over the world. With a unique data management solution, everyone that touches...Read More

How to Turn Social Feedback & Communities into Customers and Increased Spend

  • November 13 2013
  • Resource: Multimedia
  • Bob Gold, Gold Mobile, Dwayne Fry, The Experience Institute/The Republik & Paul Sansone Jr., Sansone Jr's 66 Auto Mall

The founders of a mobile technology company, a destination marketing firm, and an auto mall walk into a conference. No, it’s not the beginning of a joke; it’s the story of three fiercely energetic entrepreneurs and how their use of...Read More

Customer Service in a Changing World

  • November 13 2013
  • Resource: Multimedia
  • Roger Woolley, Verint

Roger Woolley has more than 20 years of marketing and product management experience in the high-tech industry, with a special interest and background in driving the development of Workforce Optimization (WFO) and Voice of the Customer (VoC...Read More

Siemens Voice of the Customer – Engineering Innovative Experiences

  • November 13 2013
  • Resource: Multimedia
  • Linette Myland, Siemens Industry, Inc.

When the Building Technologies Division of Siemens Industry, Inc., launched its Voice of the Customer (VOC) initiative Engineering Innovative Experiences in 2007, the primary focus was to increase customer loyalty and engagement. Since that time...Read More

Moving Past Punch Cards

  • November 13 2013
  • Resource: Multimedia
  • Jeff Mankoff, vPromos & J.R. Smock, Kwik Kar

Merchants are looking for an easy loyalty program that works, but the challenge is that most loyalty programs require consumers to carry punch cards, magnetic stripe rewards cards, or mobile phone apps. Consumers do not want to carry punch or...Read More

Planes, Trains & VoC: How We Use Technology To Deliver Better, Quicker, Smarter (Insights)

  • November 13 2013
  • Resource: Multimedia
  • Stacey Brown Nevel, Confirmit, Michael Hooper, American Airlines, Matthew Loomis, BNSF Railway

Join American Airlines, BNSF Railway Company and partner Confirmit as they engage in a mini-panel discussion about how they garner the power of technology to better understand the voice of their customer, deliver valuable insights throughout their...Read More

Taking Loyalty to the Next Level - Emily Collins from Forrester

  • October 29 2013
  • Resource: Multimedia

Emily Collins, Customer Loyalty Analyst at Forrester, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her company’s loyalty initiatives, what factors influenced those initiatives, customer...Read More

Displaying results 851-860 (of 1277)
 |<  <  82 - 83 - 84 - 85 - 86 - 87 - 88 - 89 - 90 - 91  >  >|