New Study: Hispanics are Actively Engaged on Social Media after Acquiring Loyalty Cards

  • December 18 2013
  • Resource: Multimedia
  • Jim Tierney, Loyalty 360

Nearly two-thirds of Hispanic shoppers' social posts about loyalty programs occur after a purchase has been made, and as much as 20% of the conversation around loyalty programs comes from non-members, according to a new study released by omni...Read More

How Loyalty is Moving Digital Wallets to the Mainstream

  • December 18 2013
  • Resource: Multimedia
  • Christopher Barnard, President, Points

Crossing the Chasm, a landmark 1991 book, explored the challenges high-technology markets face while moving from obscurity to ubiquity – early adopters and mainstream users have very different needs. What’s needed, the author argued...Read More

CrowdTwist Musings: "1-1 Revisited"

  • December 10 2013
  • Resource: Multimedia

Nothing compares to power of recognizing people for who they are. Being acknowledged and appreciated serves to build stronger bonds between people and brands. Big business can learn a lot from how small business approaches personalization and a...Read More

Getting Beyond "Guessing": Steven Hoffman from Exchange Solutions

  • December 02 2013
  • Resource: Multimedia

Steven Hoffman, President & CEO at Exchange Solutions, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those initiatives...Read More

Providing Unique Added Value: Jeanne Chapman from Entertainment

  • November 25 2013
  • Resource: Multimedia

Jeanne Chapman, Executive Vice President of Corporate Marketing Solutions at Entertainment, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her company’s loyalty initiatives, what factors...Read More

Igniting the Customer Relationship through the Voice of the Employee

  • November 20 2013
  • Resource: Multimedia
  • Christine Peters, Operations Manager, Customer Exp., KARL STORZ Endoscopy America, Inc. & Nancy Porte, VP, Customer Exp., Verint

Would it surprise you to know that there is a direct correlation between employee engagement and customer satisfaction? Want to learn how you can leverage voice of the employee (VoE) feedback to drive employee and customer satisfaction, brand...Read More

Wholly Guacamole: 10 Things We Learned About Social Media (hint: it’s not about guacamole)

  • November 19 2013
  • Resource: Multimedia
  • Tracey Altman,Vice President of Marketing and Product Development, Fresherized Foods

Our brand is 6 years old and with a small budget, social media was our Superman, Hulk and Mickey Mouse all rolled into one.  We learned alot over the years:- It's not about money, it's about time - It's not about us, it&...Read More

Customizing for the Masses - Hear How Luxottica Does It

  • November 19 2013
  • Resource: Multimedia
  • Maya May, Sr. Director of CRM & Strategy Analytics, Luxottica Retail & Mike Blyth, Executive VP and General Manager, Aginity

You can’t create a lasting relationship with someone you have to be reintroduced to every time you meet. However, that’s the problem we were experiencing at Luxottica across our brands and retailers. We believe that data and customer...Read More

Leveraging Analytics to Boost Engagement - Tamara Gruzbarg from GILT

  • November 19 2013
  • Resource: Multimedia

 Tamara Gruzbarg, Senior Director of Customer Analytics & Research at Gilt, participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including her company’s loyalty initiatives, what factors influenced...Read More

How to Use Smarter Video to Deliver a Differentiated Welcome Experience

  • November 15 2013
  • Resource: Multimedia
  • Brian Piccolo, Liberty Mutual & Jim Dicso, SundaySky

The current state of the insurance market is characterized by increased commoditization, eroding customer loyalty, and ballooning marketing spend. This has heightened the competitive environment, putting increased pressure on leading insurers to...Read More

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