Customer and Employee Experience 2.0

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Mike Phillips, Dir. of Feedback Strategy, Cvent & Barry Altland, Mgr., Learning & Organizational Dev., Community Heath Centers

Today, most organizations have recognized the importance of genuine customer engagement, as it drives loyalty and ultimately success. But delighting the customer starts with your employees.  Customer and employee engagement go hand in hand...Read More

The Science Behind Creating an Integrated Loyalty Strategy

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Gayle Bock, Director of Loyalty Marketing, T-Mobile, Clay Walton-House, Senior Manager, Lenati & Marc Steiner, Principal, Lenati

A key challenge in loyalty marketing is ensuring that programs and tactics work together to foster loyalty across the entire customer base – without over- or under-investing in particular customer segments.  Developing a clear...Read More

Harnessing the Full Power of Social to Drive Loyalty

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Marc Steiner, Principal, Lenati and Clay Walton-House, Senior Manager, Lenati

Social Media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans.  We all want to...Read More

Thought Leadership Series: Clay Walton-House, Lenati

  • March 22 2014
  • Resource: Multimedia
  • corinne.formisano

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Loyalty Expo 2014 Preview: Jeff Nicholson from Provenir

  • March 03 2014
  • Resource: Multimedia
  • Jim Tierney

Loyalty360 invites you to take a sneak peek into the 2014 Loyalty Expo sessions with our Speaker Interview Series! For more information or to register, visit www.loyaltyexpo.com!Read More

Loyalty Expo 2014 Preview: Brenda Higuchi from Exchange Solutions

  • February 27 2014
  • Resource: Multimedia
  • Loyalty360

Loyalty360 invites you to take a sneak peek into the 2014 Loyalty Expo sessions with our Speaker Interview Series! For more information or to register, visit www.loyaltyexpo.com!Read More

Loyalty Expo 2014 Preview: John Bartold from Epsilon

  • February 20 2014
  • Resource: Multimedia
  • Loyalty360

Loyalty360 invites you to take a sneak peek into the 2014 Loyalty Expo sessions with our Speaker Interview Series! For more information or to register, visit www.loyaltyexpo.com!Read More

Loyalty Expo 2014 Preview: Joe Disharoon from Epsilon

  • February 18 2014
  • Resource: Multimedia
  • Loyalty360

Loyalty360 invites you to take a sneak peek into Loyalty Expo 2014 sessions with our Speaker  Interview Series! Read More

Co-Creating Purposeful Loyalty with Customers – and Their Data

  • February 10 2014
  • Resource: Multimedia
  • Loyalty360

This week, IBMs Institute for Business Value Global Consumer Study found that many customers will share their data with retailers or brands - but that they expect a few things in return. Specifically, they want customized offers tailored to their...Read More

Customers Want Smarter and Engaging Digital Experiences

  • December 18 2013
  • Resource: Multimedia
  • Jim Tierney, Loyalty 360

More and more, online consumers are impatient when trying to purchase online. Many expect answers to their problems instantly, similar to the type of help they would get in-store, suggesting that email and phone customer services alone are not...Read More

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