Thought Leadership from the Inside Out

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Stacey King Gordon, Founder and President, Suite Seven

Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to...Read More

Fitting Big Data into a Not-So-Big Budget

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Jim McLoughlin, Vice President, Paytronix

In this session, we’ll share with you how brands have taken advantage of big data tools on what some would consider shoe-string budgets. We’ll give you concrete examples of big data discoveries. Before you leave the session, you'll...Read More

Tuning In and Turning On: Cultivating Customer Engagement Data to Drive Loyalty

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Don Smith, Brierley+Partners & Kim Matlock, Hard Rock International

Don Smith, Senior Vice President, Consumer Innovation and Insights, Brierley+Partners and Kim Matlock, Hard Rock International, Senior Director, Digital and Customer Relationship ManagementAs brands seek to expand their single view of...Read More

New Frontiers in Relationship Loyalty Research

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Danica R. Allen, Ph.D., Global Director of Customer Satisfaction & Experience and Tom Hartley, Ph.D, VP-Customer Loyalty, GfK

This session offers a glimpse into GfK’s latest explorations in global loyalty management and articulates a fresh perspective on customer loyalty.  The initiative acknowledges a more holistic perspective: customer relationships are...Read More

Testing 1,2,3…4,5,6: 9 Lessons Learned From 6 Loyalty Pilots

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Desmond Edwards, VP of Marketing Services, Bloomin' Brands & Andrew Robbins, President and Co-founder, Paytronix

Getting top-down, bottom-up buy inSetting expectations for program resultsRolling legacy pilot members into a new pilotAnd 6-other game-changing lessons learned from a half dozen loyalty pilotsIn this session Bloomin’ Brands’ VP...Read More

Customer and Employee Experience 2.0

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Mike Phillips, Dir. of Feedback Strategy, Cvent & Barry Altland, Mgr., Learning & Organizational Dev., Community Heath Centers

Today, most organizations have recognized the importance of genuine customer engagement, as it drives loyalty and ultimately success. But delighting the customer starts with your employees.  Customer and employee engagement go hand in hand...Read More

The Science Behind Creating an Integrated Loyalty Strategy

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Gayle Bock, Director of Loyalty Marketing, T-Mobile, Clay Walton-House, Senior Manager, Lenati & Marc Steiner, Principal, Lenati

A key challenge in loyalty marketing is ensuring that programs and tactics work together to foster loyalty across the entire customer base – without over- or under-investing in particular customer segments.  Developing a clear...Read More

Harnessing the Full Power of Social to Drive Loyalty

  • March 24 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Marc Steiner, Principal, Lenati and Clay Walton-House, Senior Manager, Lenati

Social Media holds enormous potential for driving loyalty and retention, yet many companies do not have a clear social strategy or understanding of how best to integrate social media into their retention and loyalty plans.  We all want to...Read More

Thought Leadership Series: Clay Walton-House, Lenati

  • March 22 2014
  • Resource: Multimedia
  • corinne.formisano

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Loyalty Expo 2014 Preview: Jeff Nicholson from Provenir

  • March 03 2014
  • Resource: Multimedia
  • Jim Tierney

Loyalty360 invites you to take a sneak peek into the 2014 Loyalty Expo sessions with our Speaker Interview Series! For more information or to register, visit www.loyaltyexpo.com!Read More

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