Videos & Podcasts

Most brands look to understand how loyal their customers are right now. Few think to understand how likely their customers are to enter into and develop a real relationship with their brand, or how to put a strategic plan in place to move from...Read More

Establishing brand loyalty can help companies stay relevant amid competition, increase positive word of mouth and maintain or increase sales during rough economic times. However, brands are often faced with finding new and innovative ways to build...Read More

As the leading animal pharmaceutical company, Merial faces brutal competition across all aspects of its business, especially with a brand like Frontline coming off patent and new brands entering the market.  With new parent company...Read More

According to Gartner Research, 64% of organizations have invested in big data technology or plan to do so soon.  Enhanced customer experience and more targeted and personalized marketing are among the top five purposes for investing in and...Read More

Want to do more for your brand than just give away free stuff? Learn how to evolve a rewards program in to an “engagement” program that develops brand advocates. The Prevacid(R)24HR Perks Program has evolved through the years, starting...Read More

Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to...Read More

In this session, we’ll share with you how brands have taken advantage of big data tools on what some would consider shoe-string budgets. We’ll give you concrete examples of big data discoveries. Before you leave the session, you'll...Read More

Don Smith, Senior Vice President, Consumer Innovation and Insights, Brierley+Partners and Kim Matlock, Hard Rock International, Senior Director, Digital and Customer Relationship ManagementAs brands seek to expand their single view of...Read More

This session offers a glimpse into GfK’s latest explorations in global loyalty management and articulates a fresh perspective on customer loyalty.  The initiative acknowledges a more holistic perspective: customer relationships are...Read More

Getting top-down, bottom-up buy inSetting expectations for program resultsRolling legacy pilot members into a new pilotAnd 6-other game-changing lessons learned from a half dozen loyalty pilotsIn this session Bloomin’ Brands’ VP...Read More