Videos & Podcasts

There are many tactics for driving loyalty within a company’s existing customer base. Yet, the first impressions with a new customer allow for the most opportunity to set the relationship up for success. The first set of touch points...Read More

Perception is reality in today’s socially-enabled, hyper-connected culture where consumers can and do say anything and everything online about their brand experiences. Those consumer-to-consumer interactions represent an unprecedented...Read More

The constantly connected, social-savvy, mobile-minded, customer of today demands immediate gratification - leaving significant issues and much to be desired by today's typical loyalty programs. However, it is now possible to reach and reward...Read More

Scott Friesen, Director of Customer Insights and Marketing Analytics, Ulta Beauty; Eric Williams, Principal, E2 Innovation Group; Mike Blyth, Chief Operating Officer, Aginity and Bob Anderson. VP Global CRM Solutions, AIMIAShopping...Read More

In the face of growing concern by consumers about privacy and increased government legislation around how customers can be contacted - consistent, content rich loyalty programs are the bridge for maintaining and growing your customer base.  ...Read More

Developing your loyalty marketing strategy and implementing it with state of the art technology is a formula for success!  Epsilon’s Agility Loyalty solution enables marketers to think outside of the box and develop programs that...Read More

Thanks Again is a global loyalty coalition brand centered around airports as a reward hub.  This unique program is managed on a secure, scalable card linked loyalty technology platform that is directly integrated with the ...Read More

Scott Robinson, Senior Director, Loyalty Consulting & Solutions, Maritz Loyalty Marketing & Kerry Bullock, Brand Manager, Healthy Essentials, Johnson & Johnson Loyalty is a deeply entrenched marketing tool for financial...Read More

Gregg Sauter, Vice President of Business Development and Marketing, Saskatchewan Roughriders Football Club & Ruby Newell-Legner, Fan Experience Expert, 7 Star Service Research proves that customers who have a better experience come...Read More

What happens when an exec running Air Canada’s Aeroplan loyalty program becomes the Chief Marketing Officer of North America’s 4th largest public transit organization, Société de transport de Montréal (STM...Read More