Loyalty Landscape: State of the Industry

  • April 17 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Mark Johnson, Loyalty360

Loyalty Landscape is an honest and confidential evaluation of the most important and dynamic facet of marketing: Customer Loyalty! Loyalty360, through our proactive outreach, has been collecting loyalty marketing data over the past year....Read More

Loyalty360 Webinar Preview: .CLUB Domains

  • April 17 2014
  • Resource: Multimedia
  • Loyalty360

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The Loyalty360 Awards

  • April 08 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty360

Congratulations to the winners of the inaugural Loyalty360 Awards presented March 17 at Loyalty360’s 7th Annual Loyalty Expo at the Hyatt Grand Cypress in Orlando, Florida. Thirty-five finalists representing some of the world’s top...Read More

Is Your Loyalty Program Positioned to Deliver Maximum Financial Success?

  • April 08 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • David Andreadakis, Vice President of Loyalty Strategy, Kobie Marketing

Do you ever wonder where your loyalty program stacks up against your competition and if it delivers the greatest financial impact? If so, you won’t want to miss this workshop!Join Kobie Marketing as we illustrate the best way to effectively...Read More

Using Rewards to Connect with Customers and Build Loyalty

  • April 03 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Jeanne Chapman, EVP, Entertainment Corporate Marketing Solutions & Sharon Freed, SVP, Interval International

Engaging customers is a key element in building loyalty.  Brands need to track and identify critical lifecycle stages of their customers and then target appropriate engagement activities.  Rewards can be an effective engagement strategy,...Read More

Rational and Emotional Loyalty in Balance

  • April 01 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Robert Koen, Head of Americas Field Operations, TIBCO Loyalty Lab

In the age of mobility, device proliferation and the always-on consumer, marketers need a clear roadmap to avoid the pitfalls of the shifting loyalty marketing landscape. What should the new goals for retail marketers be, and how can we combine...Read More

Dissecting an Effective Customer Engagement Program

  • April 01 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Jane Ricciardelli, CMO & Brenda Higuchi, SVP, Analytics and Optimization, Exchange Solutions

What makes for an effective customer engagement program? Customer loyalty is important. But loyalty is only one of a long list of customer behaviors that can drive profitability and market value. In today’s competitive environment, the best...Read More

Managing a Successful Global B2B Loyalty Rewards Program

  • April 01 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Claudio Ayub, V.P. Channel Strategy, hawkeye channel

Rewards programs….every manufacturer has them and everyone knows the challenges in putting together a single rewards program that works in a variety of regions. The complexities of crafting a single rewards solution quickly become...Read More

State of the Loyalty Industry: A Discussion with the Loyalty360 Award Winners

  • April 01 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty360

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The Terrain is Everything: Unveiling the Loyalty Landscape

  • April 01 2014
  • Resource: Multimedia
  • "| Member Exclusive"
  • Loyalty360

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