Videos & Podcasts

In the age of mobility, device proliferation and the always-on consumer, marketers need a clear roadmap to avoid the pitfalls of the shifting loyalty marketing landscape. What should the new goals for retail marketers be, and how can we combine...Read More

What makes for an effective customer engagement program? Customer loyalty is important. But loyalty is only one of a long list of customer behaviors that can drive profitability and market value. In today’s competitive environment, the best...Read More

Rewards programs….every manufacturer has them and everyone knows the challenges in putting together a single rewards program that works in a variety of regions. The complexities of crafting a single rewards solution quickly become...Read More

Read More

Read More

There are many tactics for driving loyalty within a company’s existing customer base. Yet, the first impressions with a new customer allow for the most opportunity to set the relationship up for success. The first set of touch points...Read More

Perception is reality in today’s socially-enabled, hyper-connected culture where consumers can and do say anything and everything online about their brand experiences. Those consumer-to-consumer interactions represent an unprecedented...Read More

The constantly connected, social-savvy, mobile-minded, customer of today demands immediate gratification - leaving significant issues and much to be desired by today's typical loyalty programs. However, it is now possible to reach and reward...Read More

Scott Friesen, Director of Customer Insights and Marketing Analytics, Ulta Beauty; Eric Williams, Principal, E2 Innovation Group; Mike Blyth, Chief Operating Officer, Aginity and Bob Anderson. VP Global CRM Solutions, AIMIAShopping...Read More

In the face of growing concern by consumers about privacy and increased government legislation around how customers can be contacted - consistent, content rich loyalty programs are the bridge for maintaining and growing your customer base.  ...Read More