Laying the Mobile Foundation: Creating and Utilizing Mobile Databases for Loyalty Programs

  • June 20 2013
  • Resource: Multimedia
  • Joe Dacey, Sr. Director, Strategic Services Group, SoundBite

Loyalty programs are being transformed by mobile technology, utilizing them to build personal and long-lasting customer relationships. But many programs are at a crossroads of how to mobilize their databases or how to build one from the ground up....Read More

Connecting Data and Relationship Marketing to Drive Emotional Loyalty

  • June 20 2013
  • Resource: Multimedia
  • Maggie Lang Kimpton Hotels & Restaurants, Sr. Director Loyalty & Relationship Marketing & Phil Rubin rDialogue Founder & CEO

While loyalty has been increasingly attached to payments since American Express first funded triple miles in the 1980s, the convergence is increasingly universal.  What is changing is that payments are increasingly attached to, and driving...Read More

Game On for Loyalty Marketers: Learning the Rules of Gamification to Drive Engagement

  • June 20 2013
  • Resource: Multimedia

Incorporating elements of game play into a person’s life usually begins at a very young age when a parent or caretaker turns a spoon into an airplane, and a child’s mouth is transformed into a destinationREAD THE FULL ARTICLE  ...Read More

Thought Leadership Series: Anu Shukla from RewardsPay

  • June 20 2013
  • Resource: Multimedia

  Thought Leadership Series: Anu Shukla from RewardsPay. Read More

Listening to the Customer Pays Off at JetBlue

  • June 18 2013
  • Resource: Multimedia
  • Loyalty 360

Many brands pay lip service to the ongoing quest of “listening to the customer”, but at JetBlue Airways it’s not just another catchphrase. It’s an abiding belief that drives the company on a daily basis. Just ask David...Read More

Loyalty 360 Interview: Laura Rick of the Miami Dolphins

  • June 18 2013
  • Resource: Multimedia
  • Loyalty 360

Laura Rick is Director of Member Retention for the Miami Dolphins and Sun Life Stadium. The Dolphins launched The Fin Club loyalty rewards program last year. How would you like to take a limo to a Miami Dolphins home game on the teams tab? Or how...Read More

Engendering Loyalty

  • June 17 2013
  • Resource: Multimedia
  • Marianne Balfour, Dunkin’ Brands Inc.& Peter Vogel, Plink, Inc.

Report from the trenches – At Dunkin’ Donuts, loyalty runs a lot deeper than just coffee and donuts. Hear from Marianne Balfour, Dunkin’s’ Loyalty Manager on Dunkin’s approach to loyalty, recent wins and lessons...Read More

Thought Leadership Series: Jennifer Schmitt from Siemens

  • June 17 2013
  • Resource: Multimedia

  Thought Leadership Series: Jennifer Schmitt from Siemens Read More

Thought Leadership Series: TIBCO Loyalty Lab

  • June 11 2013
  • Resource: Multimedia

Thought Leadership Series: TIBCO Loyalty Lab Read More

Thought Leadership Series: Rajat Paharia from Bunchball

  • June 07 2013
  • Resource: Multimedia

Thought Leadership Series: Rajat Paharia from Bunchball   Read More

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