Videos & Podcasts

In 2011, Forrester Research predicted that marketers and merchants will take the training wheels off mobile programs and start investing in cohesive mobile marketing and commerce strategies. For many, the question is how? A merchant seeing...Read More

Today, marketers are seeking innovation opportunities to engage customers in a deeper, more relevant manner at all touch points. Smart applications of video leverage profile, historical and situational data to speak to the consumer as an...Read More

What a paradox: Program Members increasingly crave more personalization, and are willingly share information about themselves, but they’re also increasingly concerned about privacy.  So, what is the proper balance between delivering...Read More

Nu Skin always had their customers in mind first, from how they develop their products to building customer relationships.  They had in place a loyalty initiative which allowed their customers to register and earn different points...Read More

Big data has allowed marketers to get more detail than ever before about their customers. With big data comes big challenges. As customers expect a more personal connection with brands and their offerings, organizations are struggling with data...Read More

Loyalty programs are being transformed by mobile technology, utilizing them to build personal and long-lasting customer relationships. But many programs are at a crossroads of how to mobilize their databases or how to build one from the ground up....Read More

While loyalty has been increasingly attached to payments since American Express first funded triple miles in the 1980s, the convergence is increasingly universal.  What is changing is that payments are increasingly attached to, and driving...Read More

Incorporating elements of game play into a person’s life usually begins at a very young age when a parent or caretaker turns a spoon into an airplane, and a child’s mouth is transformed into a destinationREAD THE FULL ARTICLE  ...Read More

  Thought Leadership Series: Anu Shukla from RewardsPay. Read More

Many brands pay lip service to the ongoing quest of “listening to the customer”, but at JetBlue Airways it’s not just another catchphrase. It’s an abiding belief that drives the company on a daily basis. Just ask David...Read More