Videos & Podcasts

Big Data is certainly a hot topic these days. If you work in loyalty marketing, you probably hear about it more often than you hear about Kim Kardashian’s baby bump. Big Data certainly deserves the media attention it’s getting. The...Read More

Six qualities define engagement – value, efficiency, trust, consistency, relevance and control. Which term do you think the market finds the easiest to implement and what term does it find the most difficult? TIBCO Loyalty Lab developed...Read More

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Loyalty 360 interviews Paul...Read More

Gamification is not considered a new concept, but it is getting quite a lot of attention recently. Numerous articles have been devoted to covering its effectiveness as a consumer engagement tool. Heated debates of its merits exist in the blogger...Read More

The first imperative is to establish your leadership approach. While the basic steps of building a customer-centric business strategy are the same across industries, in practice, your leadership approach and your organizational priorities matter...Read More

Through the Loyalty 360 Meet the Speaker series we invite you to get a sneak peek into the webinar From Growing Pears to Growing Customers: 3 Keys to Cultivating Customers at Harry and David. In this podcast, Loyalty 360 interviews John Bastone...Read More

When it comes to loyalty among mobile phone users in the U.S., wireless carriers should start thinking long and hard about their ability to retain customers. According to a recent study released by WDS, a Xerox Company, 36% of U.S. customers...Read More

Voice of the Customer (VoC) is a market research technique used to capture customers’ expectations, preferences and aversions. Driven by today’s need to create actionable insight out of data, VoC has converged with business process...Read More

Fifty-three percent of mobile industry leaders believe that improving customers’ retail experience will be essential to creating a successful mobile wallet scheme. That’s what a recent SAP survey at the 2013 GSMA Mobile World...Read More

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Loyalty 360 interviews BJ...Read More