Videos & Podcasts

Chuck will be speaking during the Loyalty Expo session: Beyond Everyday Spend: New Techniques for Engendering Experiences and Engagement Read More

Bob will be speaking during the Loyalty Expo workshop: Turning Likes into Buys: How to Convert Your Digital Community into Paying & Loyal Customers Read More

Mark Johnson interviews Brandon Hayes, of The Home Depot. Read More

Often retailers and other organizations don’t understand how banks make money on credit products offered to their customers (like private label and cobrand cards tied to loyalty programs) and how value is created.  This gap in...Read More

Shoveling snow, grocery shopping, folding laundry, some daily activities just don’t scream fun…but maybe they should.  We’ve all heard about gamification– using game design elements to drive desired behavior while...Read More

What is the Holy Grail for business? Customer loyalty.  Rather, true loyalty that is undying allegiance to a brand or product.  Establishing true loyalty is the ONLY way to create a sustainable competitive advantage.  So, how does...Read More

For many loyalty programs, mobile marketing offers the potential to explore new heights in record time, creating positive customer experiences and ensuring customer loyalty.Read Full Article Here Read More

I’d feel compelled to apologize to Abraham Lincoln for my title, but he didn’t originate the other, more common use of this phrase. You see, “a house divided” as a concept was biblical and Lincoln, being an avid reader of...Read More

I remember speaking to a department store retailer many years ago about what exactly customer loyalty was, and he said to me, “Loyalty? If you want loyalty, buy a dog!” I have never forgotten that phrase, and it still makes me laugh....Read More

There is compelling evidence suggesting that consumers increasingly expect an enhanced brand experience, one that takes loyalty beyond the points-for-rewards stereotype, delivering on emotional experiences as much as any tangible reward. Despite...Read More