Engagement & Experience Expo Lessons and Trends

  • October 31 2012
  • Resource: Multimedia
  • Loyalty 360

Loyalty marketers are facing a host of opportunities and challenges as they look to build or maximize the potential of their programs, according to loyalty experts who discussed industry trends during the Loyalty 360 Engagement & Experience...Read More

Enabling Enrollment and Participation

  • October 30 2012
  • Resource: Multimedia
  • Chuck Furedy, LOC Enterprises

Hear how the LOC Card Solution unlocks the barriers to enrollment into all loyalty programs while providing the consumer a secure, universal card or mobile app and the merchant a simplified process to access and enroll an extended audience of...Read More

Using Client-Centered Research to Position Customer Experience & Innovation as a Key Priority

  • October 30 2012
  • Resource: Multimedia
  • Martie Woods; Deluxe Corporation

In this session, Martie Woods will share how Deluxe developed a client-centered research engine to stay close to its market, gain new insight and raise the bar on the experience it delivers to its clients. Attendees will explore:   ...Read More

Are We Addicted? Moving Beyond the Coupon

  • October 30 2012
  • Resource: Multimedia
  • Jim Taschetta, FreeMonee

Consumers are being bombarded with more offers, deals and coupons than at any point in the history of commerce. Marketers are spending billions of dollars annually on these promotions hoping to drive consumers to their businesses. An outside...Read More

Verint Voice of the Customer Solutions

  • October 30 2012
  • Resource: Multimedia
  • Dave Capuano, Verint

Voice of the Customer is about helping the enterprise create and execute a better strategy.  To be successful you need deliver an optimized service experience that leads to satisfaction, trust and confidence with the customer.  In this...Read More

Analyze and Execute Using Your Raw Customer Data

  • October 30 2012
  • Resource: Multimedia
  • Bob Hoffer, Mister Car Wash & David Resnick, Vera Centra

Integrating Point of Sale data directly into your Email and Sms Service Provider and Centralizing customer data for insight, access and execution. Bob Hoffer, Loyalty Marketing Director at Mister Car Wash will discuss proven strategies that...Read More

New Best Practices for Opt-Out Management

  • October 30 2012
  • Resource: Multimedia
  • Jeff Nicholson, Pitney Bowes Software & Mark Johnson, Loyalty 360

Many brands are inadvertently holding the exit door for their customers when it comes to their direct marketing campaigns. We need to challenge the way we think about campaign success.    We’re not meeting customers&rsquo...Read More

Activating Brand Advocates, Internal and External

  • October 30 2012
  • Resource: Multimedia
  • Jennifer Kielmeyer, Safelite AutoGlass

Consumers are now more than ever inclined to share their experiences, whether positive or negative, around the web. If not carefully monitored, reputation management concerns can quickly spread – impacting the brand itself and the bottom...Read More

Solutions You Need to Enable Your Customer Experience Management Vision

  • October 30 2012
  • Resource: Multimedia
  • Vikas Venugopal, SAP

You have developed a great customer experience management vision for your organization, but how can you start enabling your vision?  What are the first steps to making your vision a reality?   Join this session to learn about the...Read More

Practical Analytics for the Loyalty Marketer

  • October 30 2012
  • Resource: Multimedia
  • David Rosen, TIBCO Loyalty Lab

Whether it’s the performance of a program or quantitative insights of consumer behavior, analytics play a major part of the success of loyalty programs.  This workshop will offer a step by step approach to generating the right...Read More

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