Videos & Podcasts

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Jeff Nicholson of Pitney Bowes Software. Jeff will be presenting the...Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Larry Freed of ForeSee Results. Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Ian Truscott of SDL. Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Donald Chestnut of SapientNitro. Read More

In this video blog series, Mark Johnson speaks with attendees of Forrester's Customer Experience Forum held in New York, June 26-27, 2012. In this video, Mark interviews Alex Sion of SapientNitro. Read More

In the 21st Century retail environment, where consumer confidence and spending patterns can shift with the speed of a Tweet or Facebook post, for good or ill, traditional market research just isn’t enough anymore. While market research...Read More

With great challenges come great opportunities. This is why it has never been more exciting—or more daunting—to be a marketing professional. Let’s start at the top: old models simply don’t work in today’s fast-paced...Read More

  Today’s shoppers are being presented with a dazzling array of loyal programs that reward everything from making purchases, to merely walking into a store, to “liking” a Facebook page online. And while consumers can...Read More

In this video blog, Rob Morgan, CMO of CAC Group discusses the following questions: What do you think is the most important issue related to customer loyalty and retention? What brand would you consider a "best practice" customer loyalty...Read More

These days, more and more brands are focusing their attention and budgets on loyalty to better connect with consumers to drive sales and advocacy. In today’s world, where social media is cutting more into consumer perception, a loyalty...Read More