Beyond the Demographic Group: Using Technology to Build Smarter Customer Segmentation that Leads to Better Retention and Returns

  • March 20 2012
  • Resource: Multimedia
  • Jen Millard, Truaxis, Charles Wetzel, Buxton Analytics; Al Montalvo, The Body Shop & Richard Last, University of North Texas

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Leveraging Mobile, Local and Digital Technologies for Improved Loyalty Results

  • March 20 2012
  • Resource: Multimedia
  • Sina Venus, Citi ThankYou Rewards & Andy Althauser, Bridge2 Solutions

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B2B-Focused Session: Using Best Practices, Peer-to-Peer Interaction to Re-Develop Company Loyalty

  • March 20 2012
  • Resource: Multimedia
  • Lizzie Dragon & John Preckshot, Professional Compounding Centers of America (PCCA)

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B2B-Focused Session: New Insights & Best Practices for B2B Customer Retention

  • March 20 2012
  • Resource: Multimedia
  • Karl Rockenhaus, OfficeMax & Chris Malone, The Relational Capital Group

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B2B-Focused Session: Shifting from Satisfaction to Advocacy in a Member Organization

  • March 20 2012
  • Resource: Multimedia
  • Samantha Keyes, VHA & Melinda Gladitsch, hawkeye

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Engaging Customers through Relevant Channels

  • March 20 2012
  • Resource: Multimedia
  • Mark Shipley & Amy Hunt, Sears Holdings

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How to Create Loyalty (and the Brands That Are Doing It Best)

  • March 19 2012
  • Resource: Multimedia
  • Amy Shea, Brand Keys, Inc.

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