Engaging and Retaining Customers Through Social Media and Mobile-Enabled Loyalty Programs

  • March 27 2012
  • Resource: Multimedia
  • Dave Hanley, Banyan Branch; Linda Dickerhoof Sperling, VIPdesk

Social networking isn’t new—it is a concept that has existed for centuries.  What is new is that the influence of a consumer’s social network has been recently amplified by the digital organization of our existing social...Read More

What You Don't Know About Your Own Customers is Hurting You

  • March 20 2012
  • Resource: Multimedia
  • Mara Kelly, Loehmann’s & Wendy Norman, Affinity Solutions

If true loyalty is defined as garnering the largest possible portion of category spend, from each and every customer, do you really know how well you are doing? Sure, you can see the transactions that move through your own cash register…...Read More

Mobile Loyalty: Leveraging Mobile Programs to Increase Brand Loyalty and Drive Traffic to Your Business

  • March 20 2012
  • Resource: Multimedia
  • David Farris, Yumilicious! & Doug Dwyre, Mocapay

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Philosophy on Loyalty: Essential at the Confluence of Mobile, Hyperlocal and Daily Deals!

  • March 20 2012
  • Resource: Multimedia
  • Jay Loeffler, Cox Target Media & Valpak & Bob Fetter, Pluris Marketing

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Beyond the Demographic Group: Using Technology to Build Smarter Customer Segmentation that Leads to Better Retention and Returns

  • March 20 2012
  • Resource: Multimedia
  • Jen Millard, Truaxis, Charles Wetzel, Buxton Analytics; Al Montalvo, The Body Shop & Richard Last, University of North Texas

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Leveraging Mobile, Local and Digital Technologies for Improved Loyalty Results

  • March 20 2012
  • Resource: Multimedia
  • Sina Venus, Citi ThankYou Rewards & Andy Althauser, Bridge2 Solutions

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B2B-Focused Session: Using Best Practices, Peer-to-Peer Interaction to Re-Develop Company Loyalty

  • March 20 2012
  • Resource: Multimedia
  • Lizzie Dragon & John Preckshot, Professional Compounding Centers of America (PCCA)

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B2B-Focused Session: New Insights & Best Practices for B2B Customer Retention

  • March 20 2012
  • Resource: Multimedia
  • Karl Rockenhaus, OfficeMax & Chris Malone, The Relational Capital Group

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