Videos & Podcasts

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Antonio Tomarchio, CEO & Founder of Beintoo, the following questions: With the advent of...Read More

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Brian Bulkowski, CEO & Founder of CitrusLeaf, the following questions: What will be the...Read More

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Samantha Skey, Chief Revenue Officer of RecycleBank, the following questions: With the advent...Read More

For so long all forms of online marketing have existed inside of a vacuum where nary the many variations would meet.  Whether it was out of convenience or a genuine belief that the different approaches to online marketing had no impact with...Read More

In this video blog series, Mark Johnson speaks with attendees of Ad Tech held in San Francisco, April 12-14, 2012. In this video, Mark discusses with Tom Burgess, CEO of Linkable Networks, the following questions: With the advent of social...Read More

Loyalty marketing, as we know it, has never been more in the mainstream of marketing than it is today.  We’re seeing greater attention paid to our niche, with record attendance at Loyalty Expo and growing interest from more brands in...Read More

In recent years, digital platforms have taken our everyday activities and enhanced them virtually. Facebook started with the “real world” concept of friendship and gave it some online benefits. LinkedIn granted the networking lunch...Read More

In recent years, digital platforms have taken our everyday activities and enhanced them virtually. Facebook started with the “real world” concept of friendship and gave it some online benefits. LinkedIn granted the networking lunch...Read More

In my past experience, even when working closely with SEO and PPC marketing firms, our online marketing campaigns have yielded a few big ugly doughnuts. And those dog campaigns are demoralizing, even when done in the context of “testing...Read More

One of the questions clients focused on customer satisfaction and loyalty often ask me is “how do my NPS scores compare to others?” NPS*, or Net Promoter Score, is a metric for measuring customer loyalty based on the question, &ldquo...Read More