Videos & Podcasts

Mark Twain once said, “Loyalty to the country always. Loyalty to the government when it deserves it.”  Whether right, left or center, I hope you find the humor in that quote, especially now around election time. If nothing else,...Read More

Think about it. When was the last time you felt you came away having just had a great customer experience—after dealing with an employee that appeared to act as if they could have cared less about you, what you were buying, or your...Read More

If retailers were lawmakers, showrooming would be a punishable offense. The act of consumers examining a product in-store, not purchasing it there, then finding a lower price elsewhere, is an increasingly common phenomenon facing brick and...Read More

Thad Peterson has more than 20 years of experience in services marketing, database marketing, new product development, loyalty, strategy consulting and payments. His experience includes developing and managing marketing programs for global...Read More

The last decade was spent chasing the proverbial “360 degree” or comprehensive view of the customer. A shift is now underway to the consumer driving the conversation, causing a need to deliver a 360 degree view of the company instead...Read More

In this video blog, Mark Johnson of Loyalty 360 interviews David Andreadakis, Director of Business Development Strategy at Aimia. David is a Behavioral Economist and leads Business Development for Aimia out of the Loyalty Strategy team. As a core...Read More

Mark Johnson, President and CEO of Loyalty 360, speaks with Tim Suther, Chief Marketing and Strategy Officer at Acxiom for an exclusive look at the thought leadership Behind the Brand. Tim is responsible for Acxiom’s global marketing...Read More

The numbers are staggering. With a potential reach of more than 5 billion people across the globe, and an impressive 98% of messages being opened and read, it hardly comes as a surprise to learn that SMS is currently witnessing resurgence in...Read More

Conversion rate is like the Rodney Dangerfield of retail metrics – it gets no respect. It’s been around for decades, but to a great extent has been ignored by most retailers. However, things are changing. Retailers are starting to...Read More

On August 23rd, 2012, Mark Johnson, President and CEO, spoke with Chris Bucholtz from SugarCRM about CRM challenges and strategies. With 17 years as a technology and business under his belt, Chris took over the role of editor in chief of the...Read More