Videos & Podcasts

There’s a common misconception in the market today.  The perception is that sales drives company success.  Makes sense.  After all, businesses make money and gain share when they increase sales.  But this is only part...Read More

According to a 2010 study conducted by Vovici, Americans are delivered more than seven billion surveys per year. Of these, 2.6 billion actually get completed. And, if you listen to recent expert opinions, that number decreases every year. Why...Read More

For several years, the common theme in the direct and interactive marketing industry has been the connection of customer centricity and business strategy. The marketing community is now building momentum around customer relationship marketing...Read More

Welcome to 2013. The New Year is a time for looking back to the past and forward to the coming year, to reflect on the changes we want to make and resolve to implement them. The same holds true for your recognition programs. As we embark on a...Read More

I love New Year’s Resolutions!  Every December, I enjoy reflecting on what I’ve learned in the last 12 months, and set goals to grow professionally and personally.  On my list again this year, is studying opportunities to...Read More

In the seller’s mind, customer loyalty certainly exists. It is seen as the holy grail of revenue generation. The oh-so-desired “loyal customer” comes back again and again, spends more, and tells others about the positive...Read More

Coupon. The word itself has some odd connotations, doesn’t it? For many, it brings to mind thoughts of spending hours with scissors and the Sunday newspaper, or perhaps that one date who wouldn’t dine anywhere unless they had a...Read More

Times are tough and that means grocery shoppers are looking around to get the best deals. But what you might not expect is the level of retailer disloyalty they are displaying, along with the fact that almost half of all purchasing decisions are...Read More

For retailers, the final quarter of the calendar year is when sales targets are either made or missed. Marketers try every method in the book to attract shoppers into stores, from BOGO (buy-one-get-one) and couponing to Santa’s visits and...Read More

The holiday season tends to bring out what Abraham Lincoln referred to as “the better angels of our nature.” By and large, people caught up in the holiday spirit are more patient, friendly, forgiving and generous.  That feeling...Read More