Empowering the Employee to Create a Positive Customer Experience [PODCAST]

  • March 01 2013
  • Resource: Multimedia
  • Erin Raese, Loyalty 360

Having recently read The Power of Habit, I’ve learned that it is possible to provide a very positive experience when leaning on the volatile human.  We need to empower our employees yet provide them with clear, concise training to...Read More

Thought Leadership in Loyalty: Larry Freed, ForeSee

  • February 28 2013
  • Resource: Multimedia
  • Loyalty 360

Mark Johnson interviews Larry Freed, the President and CEO of ForeSee. They discuss CEM insights for the next five years, as well as mobile strategy to ensure customer loyalty and financial success. Read More

Loyalty Expo Preview: Interview with Sara Costella & Francesca Muhlbaier, Sylvan Learning

  • February 27 2013
  • Resource: Multimedia
  • Loyalty 360

Watch Loyalty 360's own Christine Peterman interview Sylvan Learning's Sara Costello, Senior Director of Marketing, and Francesca Muhlbaier, Local Marketing Manager about their upcoming Loyalty Expo 2013 session, "Optimizing Your...Read More

Thought Leadership in Loyalty: Marc Giroux, Metro, Inc.

  • February 27 2013
  • Resource: Multimedia
  • Loyalty 360

Mark Johnson interviews Metro, Inc's Vice President & Chief Marketing Communications Officer, Marc Giroux. In addition to sharing insights about Metro, Inc's own loyalty program and it's success, they discuss why customer loyalty...Read More

Thought Leadership in Loyalty: Eric Holtzclaw, PossibleNOW

  • February 27 2013
  • Resource: Multimedia
  • Loyalty 360

Eric Tejeda interviews PossibleNOW's Eric Holtzclaw. Holtzclaw is the Vice President & General Manager of PossibleNOW's Preference Management Professional Services Organization. Eric shares his perspective on the importance of...Read More

Webinar Preview: Interview with Scott Hays, KANA

  • February 12 2013
  • Resource: Multimedia
  • Loyalty 360

In this interview with Scott Hays, Senior Director of Product Marketing, KANA, we get a sneak peek look at the webinar: "If You Love Your Customers, Don't Break Their Hearts: Minimize Effort to Maximize Loyalty," which will be presented...Read More

Thought Leadership Video Blog: Kris Duggan, Badgeville

  • February 04 2013
  • Resource: Multimedia
  • Loyalty 360

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Loyalty 360 interviews Kris...Read More

State of the Industry: Multiple Ways Retailers Can Make Multi-Channel Work [PODCAST]

  • February 01 2013
  • Resource: Multimedia
  • Scott Logie, St Ives Group

The UK’s high-street woes have continued into 2013 as winter brings dark days for some well-known brands. Music retailer HMV followed photographic equipment specialist Jessops into administration, with movie rental chain Blockbuster...Read More

State of the Industry: Frequency vs. Loyalty: The Travel Industry Conundrum [PODCAST]

  • February 01 2013
  • Resource: Multimedia
  • Erin Raese, Loyalty 360

Breaking news – major changes to travel loyalty programs!  Lots of discussions are happening around this topic lately.  As jaded as I may be, these changes didn’t seem like breaking news to me, my initial reaction was...Read More

State of the Industry: How Marketers Are Tackling Big Data in 2013 [PODCAST]

  • February 01 2013
  • Resource: Multimedia
  • Don Patrick, Infogroup Targeting Solutions

Although big data presents huge marketing opportunities, many companies simply can’t keep up with the amount of customer information being generated every day. So while marketers have become adept at capturing large quantities of data from...Read More

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