Videos & Podcasts

For most companies today, customers are viewed within the context of the organization’s functions and products. The brand or product marketing department discusses the customer from a need or attitudinal standpoint. The finance department...Read More

Through the Loyalty 360 Webinar Teaser series we invite you to get a sneak peek into the upcoming webinar 2013 Maritz Loyalty Report™: US Edition – “Benchmarks, Trends and Lessons in Brand Loyalty and Customer Engagement”...Read More

Through the Loyalty 360 Meet the Speaker series we invite you to get a sneak peek into the upcoming webinar 2013 Maritz Loyalty Report™: US Edition – “Benchmarks, Trends and Lessons in Brand Loyalty and Customer Engagement...Read More

I recently shopped at a retail store while on vacation. At the register, I was asked if I wanted to enroll in the store’s loyalty program. I politely declined explaining I was from out of town. That did not seem to faze the sales clerk who...Read More

Negative brand mentions are an inevitable consequence of a social media-savvy consumer marketplace. Armed with a high-tech array of mobile gadgetry, consumers can instantly tweet, post and even take pictures of their negative experiences to vast...Read More

How your bank crunches the numbers to determine the profitability of your credit card program is incredibly important to sponsors because the way that banks value programs directly influences their investment in the program and payments to their...Read More

The Information Age has brought a myriad of changes for industries and businesses worldwide, presenting opportunities and challenges in the way they communicate with their customers. Social media and mobile technologies represent a unique risk...Read More

Claudia Lezcano, CMO of the Miami Dolphins and CrowdTwist, got together to discuss the value of the Fin Club, their fan loyalty and rewards program.  Dolphins Webinar from CrowdTwist on Vimeo.   Read More

Most travel and hospitality brands are laser-focused on engaging guests while they’re on-property.  And it makes sense, right? Guests are right there, in reach, interacting in-person with the brand and staff. But the customer’s...Read More

Since the Armstrong v. Maytag showdown, social media outlets have continued to grow as the go-to place for people to hang out — and air out their grievances. Which means that brands that wish to remain relevant in today’s...Read More