Videos & Podcasts

How your bank crunches the numbers to determine the profitability of your credit card program is incredibly important to sponsors because the way that banks value programs directly influences their investment in the program and payments to their...Read More

The Information Age has brought a myriad of changes for industries and businesses worldwide, presenting opportunities and challenges in the way they communicate with their customers. Social media and mobile technologies represent a unique risk...Read More

Claudia Lezcano, CMO of the Miami Dolphins and CrowdTwist, got together to discuss the value of the Fin Club, their fan loyalty and rewards program.  Dolphins Webinar from CrowdTwist on Vimeo.   Read More

Most travel and hospitality brands are laser-focused on engaging guests while they’re on-property.  And it makes sense, right? Guests are right there, in reach, interacting in-person with the brand and staff. But the customer’s...Read More

Since the Armstrong v. Maytag showdown, social media outlets have continued to grow as the go-to place for people to hang out — and air out their grievances. Which means that brands that wish to remain relevant in today’s...Read More

Big Data is certainly a hot topic these days. If you work in loyalty marketing, you probably hear about it more often than you hear about Kim Kardashian’s baby bump. Big Data certainly deserves the media attention it’s getting. The...Read More

Six qualities define engagement – value, efficiency, trust, consistency, relevance and control. Which term do you think the market finds the easiest to implement and what term does it find the most difficult? TIBCO Loyalty Lab developed...Read More

Through the Loyalty 360 Thought Leadership series we invite you to hear first-hand insights and perspectives from the thought leadership driving the customer engagement and loyalty industry today. In this video blog, Loyalty 360 interviews Paul...Read More

Gamification is not considered a new concept, but it is getting quite a lot of attention recently. Numerous articles have been devoted to covering its effectiveness as a consumer engagement tool. Heated debates of its merits exist in the blogger...Read More

The first imperative is to establish your leadership approach. While the basic steps of building a customer-centric business strategy are the same across industries, in practice, your leadership approach and your organizational priorities matter...Read More