Videos & Podcasts

The current “holy grail” every marketer is after is truly determining ROI on social media efforts. How much can you really tell about sales with “likes” and “chatter levels”? We think it’s time &ldquo...Read More

Customers engage your business the way they want, not the way we want them to.  These customers interact differently base on who they are and at different points in their lifecycle with your business.  This complexity challenges a...Read More

Just where are the boundaries when it comes to Social CRM and providing a great online experience? The limits are being tested as the competition is heating up for the hearts of consumers and brands contend for trust and ultimately loyalty. This...Read More

Are your customers exclusive to you?  Do they shop with competitors in your category and if so, how much is their overall spend?  Are you aiming to increase the size of your slice or grow the size of the pie?  Achieving a deeper...Read More

Where is the power in a loyalty program and what influences that performance? The goal of acquiring, engaging and retaining your top customers and loyalty program members is not an easy task.  Those goals seem impossible when combined that...Read More

BJ’s Restaurants, Inc. (NASDAQ: BJRN) is one of the most innovative and profitable casual dining restaurant concepts in the world and, unlike many established foodservice brands, continues to thrive despite the economic downturn. A major...Read More

Collaboration, Community, Content, Commerce: the backbone for driving successful marketing strategy and sustainable relationships with your customers. Mark Johnson, CEO, Loyalty 360, kicks off this year’s Engagement & Experience Expo...Read More

Today’s customers have a host of options for interfacing with brands, but no matter which one they choose, they expect a level of engagement that goes beyond transactional in favor of insightful, two-way relevant conversations that develop...Read More

Whether the relationship is business-to-business or business to consumer, the value proposition to the buyer is a complex. It is an ever-changing and vital set of decisions and perceptions. If this complexity is managed efficiently, deep and...Read More

In today's world of marketing, loyalty can only be earned by offering sustained engaging experiences. Smart gamification techniques enable marketers to influence and measure user behavior across their own digital properties and external...Read More