HighlightsExperience the convergence of the physical and digital world as never before.Metaverse would constitute a more decentralized framework, giving users more control across multiple domains.A regulatory body to oversee transactions, data...Read More

BMW to Offer Paid Heated Seat SubscriptionsBMW is now selling subscriptions for heated seats in a number of countries — the latest example of the company’s adoption of microtransactions for high-end car features. A monthly...Read More

Chico’s parent company recently announced the launch of three new customer loyalty programs for its Chico's, White House Black Market and Soma brands, reinforcing the retailer's digital-first, customer-led strategic...Read More

Recently arrivia conducted a travel sentiment survey with our membership. The majority of the travelers surveyed recognize the value associated with travel loyalty programs, with 63% holding frequent flier status with at least one airline. The...Read More

This content was originally published on the Loyalty Innovators Community.Today’s successful loyalty programs are not the same as they were even 10 years ago. Dead are the days of mass offers and earn-and-burn tactics, and here to stay...Read More

BMO and AIR MILES Mastercard Earns Double RewardsPartners BMO and AIR MILES are launching a new card benefit. BMO AIR MILES World Elite and BMO AIR MILES Mastercard products will now provide cardholders a 2x multiplier on all grocery purchases...Read More

Tim Hortons has partnered with Scanbuy, Inc. mobile marketing solutions to support the company’s annual Camp Day. Restaurant owners in Canada and the United States will donate 100 percent of hot and iced coffee...Read More

Clarus Commerce helps brands, or the agencies that work on their behalf, increase customer engagement and overall loyalty – from promotions to end-to-end loyalty programs including points and premium loyalty programs. With over twenty years...Read More

In-store sales at convenience stores have been steadily climbing for the past twenty years — with no sign of slowing down.  And on top of that, the pandemic shifted many trends in c-store’s favor to become an even stronger growth...Read More

Many restaurant brands have had a harder time staying connected with their customers in recent years.For over two decades, consumers increasingly moved to the digital space. Then, the forced isolation of the pandemic exacerbated that trend as...Read More