Deloitte provides industry-leading consulting, audit, tax and advisory services to many of the world’s most admired brands, including nearly 90 percent of the Fortune 500 and more than 7,000 private companies.   ...Read More

Think about your lifestyle, needs, and interests. Now, think about the same for others, like your friends or family. Even though you may share a few common traits or interests, odds are you're not the exact same in every way, even with those...Read More

Financial models are only as good as the educated guesses that inform them. If the underlying assumptions are on target, an economic model can be an incredibly useful tool. If the assumptions are off, you can miss the mark by overestimating&mdash...Read More

Cinemark and Disney Reward Loyalty Members with Chance to Win Exclusive NFTsCinemark Movie Rewards members have the exclusive chance to win one of 1,000 NFTs to celebrate the release of Thor: Love and Thunder. Fans can visit the Cinemark...Read More

7-Eleven has announced its signature outreach program, Operation Chill, returns for its 27th consecutive year. The program gives local law enforcement agencies an opportunity to engage positively with community youth with free Slurpee drink...Read More

If you asked any of your customers what their most memorable moment was while interacting with your brand, they would never say something like, “That time I swiped my credit card on the counter” or “Clicking on the checkout...Read More

Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data and behaviors. Dynamic groups are constantly adding and subtracting members based on...Read More

American Eagle Partners with NFT Designers with New NFT Apparel ShopAmerican Eagle announced a limited-edition collection of shirts and hoodies designed in partnership with NFT designers. This latest launch from American Eagle Outfitters isn&rsquo...Read More

Mastercard recently expanded its Mastercard Travel & Lifestyle Services platform to respond to the post-pandemic growing travel trends. The brand has developed new partnerships that focus on seamless travel experiences including WhatsApp...Read More

With loyalty programs saturating the market, it is more important than ever for brands to have a partner they can depend on to provide a unique way to stand out from the competition. Segmentation and personalization are a great start, but...Read More