Did you know that marketers who conduct audience research are 3X more likely to achieve their marketing goals? And that a whopping 65% of marketers report doing audience research “rarely or never?’ Today’s...Read More

Mercedes-Benz USA Launches New Corporate Responsibility StrategyMercedes-Benz USA announced the introduction of Driving Your Future, the company’s new corporate social responsibility program designed to empower the next generation...Read More

MOD Pizza’s loyalty program, MOD Rewards, recently surpassed three million members. To celebrate, the restaurant is offering a week of special offers, available to MOD Rewards members, including $3.33 MOD-size pizzas, and the chance to win...Read More

Despite the fact that acquiring new customers costs 5 to 10 times more than selling to a current customer — and current customers spend 67% more on average than those who are new to your business – customer...Read More

Travel loyalty is a complicated business to get into. To be successful, you need the technology and staff to support your consumers through their entire redemption journeys, from booking to boarding. You also need to offer travel products that...Read More

Lesley Bauer is the senior director of Head of Marketing and Digital at Cathay Pacific airlines, founded in 1946 with international headquarters in Hong Kong. Loyalty360 CEO Mark Johnson met with Bauer to discuss the brand’s consolidation...Read More

Reese’s Opens New Experience at Hershey’s Chocolate World in Times SquareHershey’s Chocolate World in Time Square opens new Reese’s Stuff Your Cup experience. Guests can create a custom one-pound Reese’s Cup with a...Read More

7-Eleven is celebrating 75 years with an extended free Slurpee day. While usually running a day-long promotion, this year the brand is celebrating Slurpee Day across all 7-Eleven, Speedway and Stripes stores, and giving customers 11 days to redeem...Read More

B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key business goals. Depending on when you launched your program and the make-up of your program you...Read More

While the notion of 1:1 personalization is enchanting, scalable loyalty strategies are built around sizeable loyalty segments that share common needs and hold potential for the organization. The fun, but the maddening challenge with...Read More