Rocket Travel and T-Mobile announced a partnership to introduce T-Mobil TRAVEL with Priceline, a dedicated travel site delivering travel discounts exclusively for T-Mobile and Metro by T-Mobile customers. Anyone with a T-Mobile number can receive...Read More

Making customers feel truly exceptional and appreciated is no longer a simple task. So, adding that little extra special something, like a surprise and delight element, to your loyalty program can renew interest, boost purchases and make customers...Read More

In the modern consumer world, new customers and existing customers are redefining their expectations from brands and their loyalty program. No longer impressed by the one-size-fits-all model, customers are now craving personalization, relevancy...Read More

FedEx Names New Chief Customer OfficerFedEx has promoted Brie Carere, Chief Marketing and Communications Officer, to be the company’s first Chief Customer Officer. She also was named co-President and co-CEO of FedEx Services. As Chief...Read More

OshKosh B’gosh entered the metaverse through a partnership with Super League Gaming and exclusive partner in the new Roblox game, Fashion Runway. The collaboration will deliver an authentic enhancement to gameplay on the metaverse platform. ...Read More

Businesses worldwide are scrambling to grow and maintain their workforce as they face historic pandemic-driven labor shortages. To combat the growing resignation surge and a highly competitive labor market, employers are restructuring their talent...Read More

Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to have a positive impact on brand-customer relationships that leads to increased sales and stronger...Read More

Chipotle Mexican Grill announced it has officially launched its loyalty program, Chipotle Rewards, in Canada. This is the latest advancement in Chipotle's efforts to make the brand more accessible and to strengthen its relationship with...Read More

Your brand is always looking for ways to increase loyalty program membership, customer engagement, and gather more quality data. Incentives can help you achieve those goals. Consider 81% of consumers say they’re more likely to...Read More

Did you know that marketers who conduct audience research are 3X more likely to achieve their marketing goals? And that a whopping 65% of marketers report doing audience research “rarely or never?’ Today’s...Read More