It might seem early to be thinking about implementing a holiday rewards program already, but whether you manage a brick-and-mortar or an online store, the holiday season is a great opportunity to connect with your customers and drive more revenue....Read More

Digital optimization has become table stakes for brands. As the pandemic forced technology to adapt or be left behind, Kobie experts looked back at the brands who crushed it with digital enhancements, fulfilling member needs and bridging the...Read More

Ignorance is not bliss. Academic research shows that barely 10% of CEOs are selected from marketing’s ranks and, even in top CPG companies, less than 20% of CEOs rise from marketing. Worse, less than 3% of a company’s board roles...Read More

According to our 2022 Customer Loyalty Data Study, less than one-third (32%) of loyal customers are members of loyalty programs. So, what can you do to incentivize more of your customers to join your loyalty program? Seventy-one percent...Read More

REI and Hipcamp Partner with SweepstakesREI and Hipcamp announced the #SaveASpot sweepstakes, a summer-long campaign to award immersive, outdoor experiences to campers nationwide. Winners will receive an overnight stay at one of five Hipcamp sites...Read More

Loblaw Companies Limited announced plans to eliminate all single-use plastic shopping bags from its corporate and franchise grocery stores, pharmacies, and PC Express service across the country, by the first quarter of 2023.  The company was...Read More

Bank of America has partnered with luxury travel company Indagare to offer premium, exclusive travel experiences to its top-tier loyalty members. The partnership will offer clients, including Merrill and Private Bank clients, behind-the-scenes...Read More

Privacy is a major concern for all of us—brands and consumers alike—and increasingly so, highlighted by recent government legislation, data breaches, and revelations about everyone’s favorite love-to-hate internet F word (so meta...Read More

Across every industry, hiring and retaining workers has never been more challenging. A positive company culture, strong values, better wages, more flexibility, and clear advancement opportunities all play an important role in employee acquisition...Read More

Chipotle Offers Added Customer Convenience of Drive-Thru and Walk Up Windows New restaurants for Chipotle Mexican Grill will very likely include a drive-thru Chipotlane or potentially a walk-up window to speed throughput and add convenience. Now...Read More