Tropical Smoothie Café announced the launch of its new Tropic Rewards™ loyalty program and improved mobile app. Guests who join the Tropic Rewards program for the first time will receive a free smoothie after their first purchase.  ...Read More

With leisure travel driving the current travel rebound, companies with travel rewards programs will need to pivot their loyalty focus to cater to this clientele. Whether their loyalty members are high-frequency travelers or occasional vacationers,...Read More

USA Today NETWORK and Gannett Foundation Support Underserved CommunitiesUSA Today NETWORK and Gannett Foundation launched A Community Thrives program to support community-building initiatives across the country, with a focus on historically under...Read More

Cold Stone Creamery announced it will once again host a nationwide fundraising promotion benefiting Best Buddies International to support its mission of ending the social, physical and economic isolation of people living with intellectual and...Read More

Nearly 90% of consumers expect brands to accommodate their preferences. One of the ways marketers understand consumer preferences is through consumer insights. Qualitative research has been a long-standing pillar in forming a holistic...Read More

Reflect for a moment on why you buy from certain retailers or have preferences for brands and products. What makes you purchase a pair of New Balance trainers over a Nike pair? What is driving you to empty your wallet for the latest Apple iPhone...Read More

Accor Partners with Paris Saint-Germain F.C. for Exclusive Loyalty Experience Accor is offering an exclusive experience for members of its loyalty program – ALL. Partnering with Paris Saint-Germain F.C., loyalty members will have the...Read More

Food Lion Feeds’ third annual ‘Summers Without Hunger’ campaign aims to provide 20 million meals to fight child hunger this summer. Through the campaign, neighbors have the opportunity to donate $5 at checkout or online through...Read More

You want to get an edge on your competition, increase customer engagement, build brand loyalty, and collect zero-party data. Creative promotions can help you achieve these goals, especially ones with attractive prizing structures.  ...Read More

Doug Baker is the Director of Marketing for Wing Shack Wings, an independent restaurant in Northern Colorado with a very loyal following of brand ambassadors. Loyalty360 CEO Mark Johnson spoke with Doug Baker to discuss the brand’s customer...Read More