Q: During your Loyalty Expo session, you discussed the evolution from Preferred Rewards to BofA Rewards and how Bank of America is evolving its loyalty strategy. Can you recap some of the key themes and insights you shared with attendees? A...Read More

Atmos Rewards Launches Monthly Members Day to Deliver New Travel Opportunities and Exclusive Experiences Atmos Rewards is introducing Atmos Members Day, a new monthly initiative designed to help loyalty members get more value from the program...Read More

T-Mobile is turning June into “Member Month,” a month-long celebration packed with exclusive perks, savings, experiences and sweepstakes for customers. Building on the success of T-Mobile Tuesdays, the carrier is...Read More

T-Mobile Partners With America250 to Celebrate Nation’s Birthday with a Series of Events T-Mobile is joining the nationwide celebration of America’s 250th anniversary as an official sponsor of America250, the nonpartisan...Read More

BMO has officially launched Blue Rewards, a new loyalty program designed to help Canadians earn more value from their everyday spending. The rollout marks the completion of BMO’s transition from the AIR MILES program, with existing AIR MILES...Read More

Celebrity Cruises Expands its Captain Club’s Loyalty Program with New Milestone Levels and Enhanced Perks Cruise lines continue to invest heavily in loyalty programs as they look to reward their most dedicated guests, and Celebrity...Read More

As travelers increasingly seek experiences that go beyond traditional hotel stays, loyalty programs are finding new ways to connect members with their passions. This tennis season, World of Hyatt is leaning into that trend by offering members...Read More

Amazon Prime Day Event Returns in June with Millions of Exclusive Deals for Members Amazon is bringing back its biggest shopping event of the year, with Prime Day running from June 23 through June 26 and offering millions of deals exclusively...Read More

TELUS is expanding its customer loyalty program with a new lineup of benefits designed to deliver more value beyond traditional telecommunications services. Through enhancements to TELUS Rewards, members now have access to a wider range of health,...Read More

Hilton Expands Lifestyle Portfolio Growth with Launch of Undergraduate by Hilton Hilton is expanding its footprint in college towns with the launch of Undergraduate by Hilton, a new upper-midscale lifestyle brand designed to bring campus...Read More

Bilt is making it even easier for members to earn rewards while staying active. Through a new partnership with Mindbody, the leading experience technology platform for fitness, wellness, and beauty businesses, Bilt Members can now discover, book...Read More

When Jenn McMillen began her role as Vice President of Guest Loyalty and Insights at Nothing Bunt Cakes in November 2024, she was tasked with the enormous responsibility of jumpstarting a loyalty program that was ...Read More

New Report Shows Brand Executives Are Struggling to Meet Consumer Expectations Around Integrated Financial Services Financial services are becoming a key battleground for customer loyalty, but new research shows many brands are struggling to...Read More

This summer, the FIFA World Cup 2026™ is bringing the world’s biggest sporting event to North America, and DoorDash is helping fans get closer to the action than ever. As an Official Tournament Supporter, DoorDash has launched Summer...Read More

5W Launches AI Visibility Index for Airlines and Hotels 5W Public Relations has released its Airlines & Hotels AI Visibility Index 2026, a study that measures how often major travel brands are cited in AI-generated answers across platforms...Read More

Sam’s Club announced that its Member’s Mark Community has grown to more than 150,000 participants nationwide, tripling in size over the past two years. The community allows members to provide feedback, test products, vote on ideas, and...Read More

StubHub Launches Coast-to-Coast Fan Access Campaign to Celebrate World Cup 2026 StubHub is launching a new campaign called “World Cup Cuts,” a series of pop-up activations designed to celebrate the culture, traditions, and...Read More

Chipotle Mexican Grill is bringing back its “Summer of Extras” promotion for a third summer, giving Rewards members new opportunities to earn free food, bonus points, and digital badges while tracking their progress throughout the...Read More

Customer expectations are evolving fast, and brands that want to build lasting loyalty need to evolve with them. New global research from Kobie takes a closer look at the behaviors, emotions, and expectations shaping customer loyalty in...Read More

Southwest Airlines Partners with CarTrawler to Upgrade Car Rental Booking ExperienceSouthwest Airlines has selected CarTrawler to power a new and enhanced car rental booking experience across its digital channels, marking a significant shift from...Read More

Wingstop is taking a more culture-driven approach to customer loyalty with the launch of Club Wingstop, a new program designed to create deeper engagement beyond traditional points and rewards. The initiative reflects a growing trend among brands...Read More

DoorDash’s 2026 Restaurant Industry Trends Report Shows AI’s Growing Importance to the Industry DoorDash released its 2026 Restaurant Industry Trends Report, with insights gathered through a nationally representative survey of...Read More

For restaurant chains, loyalty programs have quietly become just as important as the menu itself — and Philly’s Best Cheesesteaks is leaning further into that trend with an upgraded version of its Real Philly Rewards program. Beginning...Read More

Wyndham Hotels & Resorts, which was founded in 1981, has become one of the world's largest hotel franchising companies with over 8,000 properties across 100 countries and over 20 brands across the world. But competition ...Read More

American Express and Fanatics Announce New Fanatics American Express Card  American Express and Fanatics are teaming up on a wide-ranging partnership aimed at giving sports fans more ways to earn rewards and access exclusive experiences....Read More

Bilt is deepening its relationship with Flying Blue, giving Air France KLM Visa Signature cardholders a new way to rack up airline miles on one of their biggest monthly expenses: rent. Through the expanded partnership, eligible cardholders who pay...Read More

Loyyal Launches AI and Blockchain Powered Digital Gift Card Platform Loyyal has launched GiftOS Point, a new AI-powered and blockchain-secured digital gift card platform designed to help retailers, malls, direct-to-consumer brands...Read More

New research from TCC Global suggests that grocery loyalty in the U.S. remains highly competitive and largely driven by discounts rather than meaningful brand relationships. According to TCC Global’s findings, loyalty remains fragile, with a...Read More

PetSmart Focuses on Summer Pet Travel Essentials As summer travel season begins, PetSmart is encouraging pet parents to prepare for road trips with a range of travel-focused products and safety essentials. The company highlighted items designed...Read More

A new report from marketing and communications agency 5W Public Relations argues that brands are increasingly prioritizing customer loyalty and retention over aggressive customer acquisition strategies. The report, The Loyalty Premium 2026...Read More

Shell Expands Rewards with New Credit CardShell has introduced the Shell Performance Elite World Mastercard®, a new no-annual-fee credit card designed to reward customers for more than just fuel purchases. The card offers 4% back on Shell fuel...Read More

Applebee's and Wyndham Rewards have launched a new partnership designed to make hotel stays more convenient for travelers. Through the Wyndham mobile app, Wyndham Rewards members can now order Applebee’s To Go directly to participating...Read More

Companies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to serve its customers and create value. But for Firehouse Subs, ...Read More

Cracker Barrel Launches Summer Road Trip Campaign With Free Gas GiveawayCracker Barrel has launched a new summer promotion aimed at travelers, combining seasonal menu offerings with a large-scale fuel giveaway. As part of the campaign, the...Read More

Hilton is celebrating America’s 250th anniversary with a summer-long promotion called “Hilton Honors America Experiences,” offering unique road trip packages for just 250 Hilton Honors points. The experiences, which launch May 26...Read More

Enterprise-Grade Loyalty for Growth-Stage Brands: How a Loyalty Program Generates Value in 90 DaysGrowth-stage brands often find themselves in a challenging middle ground. You’ve officially outgrown basic discounting apps, but the thought of...Read More

The New York Jets are strengthening their connection with fans in the United Kingdom through a new partnership with Elite Sports Travel. The collaboration is designed to give UK-based Jets fans customized travel packages centered around a Jets...Read More

The customer loyalty industry’s top brands, teams, and initiatives took center stage at the 2026 Loyalty Expo as Loyalty360 announced the winners of this year’s Loyalty360 Awards. Recognizing excellence across a wide range of...Read More

The 2026 Loyalty360 Best in Class Awards honor organizations, programs, teams, and technologies making a significant impact in customer loyalty and customer experience. The awards were presented during a ceremony on May 13th at the 2026 Loyalty360...Read More

Lowe’s is expanding its connection to soccer fans with a new loyalty-member campaign called “Epically More Messi,” built around its partnership with Lionel Messi. The promotion gives members of MyLowe’s Rewards and...Read More

New research from GoFundMe and GivingTuesday suggests that Gen Z is playing a much larger role in charitable giving than many nonprofits may realize. The report found that adults between 18 and 29 are participating in philanthropy at higher rates...Read More

Circle K is celebrating America’s upcoming 250th birthday with a nationwide summer campaign focused on fuel discounts, rewards, and charitable giving. The company kicked off the promotion with a special Fuel Day on May 7, offering customers...Read More

With high gas prices across the United States, Red Roof® aims to help travelers and its Red Roof RediRewards® loyalty program members this summer through its new Finding Your Routes promotion.  Through September 8, 2026, loyalty...Read More

Best Buy is adding new rewards benefits to its My Best Buy Plus and My Best Buy Total plans beginning June 4. Members in both paid tiers will earn 1% back in rewards on eligible purchases, while customers who use a My Best Buy Credit Card can earn...Read More

DICK’S and Synchrony Relaunch Credit Card Program DICK’S Sporting Goods and Synchrony have relaunched their co-branded credit card program, introducing an enhanced rewards structure tied to the retailer’s ScoreCard loyalty...Read More

ALL Accor and Uber have announced a new multi-market loyalty partnership designed to connect hospitality, transportation, and food delivery into a more seamless customer experience. The collaboration links the ALL Accor ecosystem with Uber...Read More

Wyndham Expands AI Strategy With Native ChatGPT Hotel Booking AppWyndham Hotels & Resorts is deepening its investment in artificial intelligence with the launch of a native hotel app inside ChatGPT, becoming the first major economy and...Read More

JetBlue and Barclays have introduced a series of upgraded benefits for the JetBlue Premier World Elite Mastercard®, giving travelers more ways to earn rewards, accelerate elite status, and access premium travel experiences without increasing...Read More

White Castle Enhances Customer Engagement With Summer Deals and Rewards for Slider FansWhite Castle is kicking off May and June with a lineup of promotions to give customers more value during the busy spring and summer season. Leading the campaign...Read More

SONIC Drive-In is giving customers more reasons to visit this May with the launch of “Month of Wins,” a monthlong promotion filled with free menu items, weekly discounts, and bonus point opportunities for members of the new SONIC...Read More

Chipotle Boosts Marketing Spend with Targeted Promotions and GiveawaysChipotle increased its marketing investment in late 2025, with spending reaching 3.5% of sales as the brand leaned into high-impact promotions and partnerships. Campaigns tied...Read More

Canadian homegrown delivery platform Skip and CIBC have expanded their partnership to give Canadians more value through the Skip+ membership program. Building on a successful collaboration launched in 2024, which has already helped cardholders...Read More

White Castle Honors Superfans in 2025 Cravers Hall of Fame ClassWhite Castle inducted 14 devoted fans into its Cravers Hall of Fame during a ceremony held at its Columbus headquarters, marking the 25th class since the program began in 2001. The...Read More

Papa Johns is advancing its digital strategy with the launch of Lou AI, an AI-powered pizza assistant built into its mobile app. Developed using Google Cloud’s Food Ordering technology, Lou AI is designed to make ordering more personalized...Read More

Lyft and United Introduce “Pay with Miles” for Rides Lyft and United Airlines have launched a new “Pay with Miles” feature, allowing U.S. riders to redeem MileagePlus miles directly for Lyft rides. This marks the first...Read More

Hawaiian Airlines has officially joined the oneworld alliance, marking its first participation in a major global airline network. The move significantly expands travel connectivity to and from Hawai‘i, linking the islands to nearly 1,000...Read More

Experian Brings AI-Powered Financial Education to Snapchat Experian has announced a new initiative to deliver financial education directly within Snapchat through its AI-powered Sponsored Snaps feature. The move is part of Experian’s...Read More

StubHub has introduced a new integration that allows users to discover and browse live events directly within Claude, the AI assistant developed by Anthropic. This feature connects users to StubHub’s global inventory, offering real-time...Read More

Torchy’s Tacos Unveils May LTO Promotions Torchy’s Tacos is rolling out a month-long lineup of limited-time offers in May, centered on seasonal celebrations and targeted appreciation promotions. The campaign begins with a Cinco de...Read More

Chico’s FAS has introduced its first-ever credit card program alongside a full redesign of its loyalty offerings across Chico’s, White House Black Market, and Soma. Developed in partnership with Synchrony, the initiative combines co...Read More

Even as SharkNinja has grown into a home goods behemoth with a market cap over $17 billion, the fundamental expectations of its customers have remained the same: They want to see the company...Read More

Spotnana and Air Canada Partner to Streamline Corporate Travel BookingSpotnana has announced a strategic partnership with Air Canada to modernize the corporate travel experience through deeper technology integration. As part of the collaboration...Read More

UPS and Happy Returns have significantly expanded their Return Bar® network, reaching 10,000 drop-off locations across the United States. This milestone includes more than 1,700 new sites, largely driven by partnerships with Annex Brands and...Read More

Sam’s Club Speeds Up Delivery With New One-Hour Express OptionSam’s Club has introduced a faster tier of its Express delivery service, allowing members to receive thousands of in-club items in as little as one hour—or even faster...Read More

Blain’s Farm & Fleet is hosting Blain’s Fest 2026, a three-day in-store event running May 1 through May 3 across all locations. The event is designed to celebrate the spring season by bringing communities together with special...Read More

Yelp Unveils AI-Powered Assistant and 35+ New Features in Spring Product ReleaseYelp has introduced its 2026 Spring Product Release, rolling out more than 35 new features to improve how users discover and interact with local businesses. At the...Read More

Loyalty360 has announced the finalists for the 2026 Loyalty360 Awards, recognizing brands advancing innovation and excellence in customer loyalty. Winners will be determined by attendees at the upcoming Loyalty Expo in Orlando, May 12–14...Read More

Pizza Hut Reinvents Hut Rewards Program with Interactive Perks and Exclusive ExperiencesPizza Hut has revamped its Hut Rewards loyalty program, shifting it beyond a traditional points-based system into a more dynamic platform. The updated program...Read More

Staples and Party City have announced a new partnership that will bring Party City shop-in-shops to more than 700 Staples locations across the U.S., as well as on the Staples website. The rollout begins in time for graduation season, with plans to...Read More

Wells Fargo Adds Wyndham Rewards to Points Transfer ProgramWells Fargo has expanded its Rewards Points Transfer program by adding Wyndham Rewards as a new partner. Cardholders can now link their accounts and transfer points at a 1:2 ratio...Read More

Choice Hotels International has announced a major step forward in its digital strategy by integrating artificial intelligence across its entire business in partnership with Amazon Web Services. Rather than using AI for isolated tasks, the company...Read More

It was in McAllen, a small town just over 300 miles from Austin, where Donna Varner had a revelation about her new employer. Varner had been hired by Schlotzsky's Deli as Chief Brand Officer...Read More

Signet Jewelers Raises Record $12 Million for St. JudeSignet Jewelers, which includes the umbrella of brands like Zales, KAY Jewelers, Banter by Piercing Pagoda, and Jared Jewelers, has announced a record-breaking $12 million donation to St. Jude...Read More

Specialty grocer The Fresh Market has introduced two major digital upgrades, rolling out a reimagined loyalty program alongside a redesigned mobile app as part of its broader push to enhance the customer experience.The company’s updated...Read More

Royal Caribbean Group Launches Global Foundation to Strengthen CommunitiesRoyal Caribbean Group has announced the launch of the Royal Caribbean Group Foundation, formalizing and expanding its long-standing commitment to supporting communities...Read More

Hotels.com has unveiled a refreshed version of its UK loyalty program, Hotels.com® Rewards, designed to make earning and redeeming benefits more straightforward. Members can now earn £100 in Hotels.comCash™ after every 10 eligible...Read More

Starbucks Uses AI to Turn Cravings Into Custom Drink PicksStarbucks is introducing a new AI-powered experience that allows customers to discover drinks through natural, conversational prompts instead of browsing a traditional menu. By integrating...Read More

Venmo is continuing to evolve beyond its peer-to-peer roots, positioning itself as a more comprehensive money movement solution for younger consumers. While the app built its foundation on simple, social payments, the focus is now on expanding its...Read More

Petsense by Tractor Supply Hosts Nationwide Spring AdoptathonPetsense by Tractor Supply, a subsidiary of Tractor Supply Company, is set to host its semi-annual Spring Adoptathon on April 18 from 10 a.m. to 4 p.m. at locations across the country...Read More

My Place Hotels of Americais introducing My Pet Points, a new benefit designed to reward guests who travel with their pets. As part of the brand’s growing Stay Rewarded® loyalty program, members can now earn 10 points per dollar spent on...Read More

Encalm Enhances Customer Engagement & Drives Loyalty at Airport LoungesEncalm Hospitality is reshaping the role of airport lounges, turning them into strategic environments where brands can build meaningful, measurable customer loyalty. In an...Read More

Chipotle is entering a new phase of digital growth with the relaunch of its loyalty program, introducing “Rewards on Repeat” alongside a redesigned mobile app experience. With more than 21 million active members already contributing...Read More

For most consumers, telecom is largely invisible. It powers everyday moments, streaming, messaging, navigation, but rarely commands attention. When it does, expectations are straightforward: reliable service, fair pricing, and a...Read More

Humana Launches Pharmacist Rewards Program Humana Healthy Horizons in Ohio and CPESN USA have launched a new value-based Pharmacist Quality Rewards program aimed at improving care for Medicaid members with chronic conditions, particularly...Read More

Dollar General is rolling out a new AI-enabled in-store audio network across approximately 6,000 stores, in partnership with QSIC, as part of a broader effort to enhance its retail media capabilities and customer experience. The initiative will...Read More

McDonald’s AI Transformation Signals the Future of RetailMcDonald’s is undergoing a major transformation that goes far beyond introducing robots or automated tools. The company is evolving into a data-driven, software-powered operation...Read More

Silversea Cruises is revamping its Venetian Society loyalty program to deliver more value, earlier recognition, and expanded benefits for guests. Launching July 1, 2026, the updated program reflects traveler feedback and introduces a more...Read More

Domino’s Enhances Customer Engagement With Slice Sauce Launch & GiveawayDomino's Pizza Inc. has introduced its first-ever Slice Sauce, a creamy, zesty dip with a hint of Parmesan designed to enhance every bite of pizza. To promote...Read More

PNC Bank has introduced PNC TotalRewards, a new loyalty program designed to strengthen customer relationships by offering greater value, transparency, and financial benefits. The initiative supports the bank’s broader goal of becoming...Read More

The Cheesecake Factory Debuts First Mobile App with Rewards Program IncentiveThe Cheesecake Factory has officially launched its first mobile app, delivering on its commitment to roll it out in early 2026. To encourage adoption, Cheesecake Rewards...Read More

Royal Caribbean Group has partnered with Bank of America to introduce the cruise industry’s first tri-branded credit cards, allowing travelers to earn and redeem rewards across Royal Caribbean, Celebrity Cruises, and Silversea. The new Royal...Read More

American Airlines Celebrates 40 Years With the American Red CrossAmerican Airlines has partnered with the American Red Cross for more than 40 years to support disaster relief efforts and ensure help reaches communities in crisis. Since becoming a...Read More

Firehouse Subs® has introduced a new set of Development Incentive Programs aimed at accelerating franchise growth across North America through 2028. The initiative offers significant financial rewards for both new and existing franchisees...Read More

For most consumers, banking isn’t something they think about every day, until they need it. Opening an account, managing expenses, planning for the future. In those moments, the expectation is simple: clarity, confidence, and...Read More

JetBlue Premier Card Adds Major New Perks Without Raising Annual FeeJetBlue Airways and Barclays are rolling out a substantial upgrade to the JetBlue Premier World Elite Mastercard®, introducing a new set of travel, lifestyle, and rewards...Read More

JetBlue has introduced two major upgrades to its TrueBlue® loyalty program, giving travelers more flexibility and control over how they earn and use points. The airline is launching TrueBlue Subscriptions—and an offering for U.S...Read More

Chime Launches ‘Chime Prime’ to Redefine Rewards in Everyday BankingChime has introduced Chime Prime, a new premium membership tier aimed at customers who use Chime for their primary checking account. The launch builds on the company...Read More

Shake Shack has introduced Project Catalyst, a company-wide technology initiative designed to support its expansion to 1,500 company-operated locations. The program focuses on upgrading digital infrastructure, enhancing restaurant operations, and...Read More

As customer expectations continue to evolve, brands are rethinking how to deliver loyalty programs that balance value, simplicity, and meaningful engagement. For Michaels, that means creating a rewards experience that supports a wide range of...Read More

Visa Expands Community Soccer Parks Across U.S. Ahead of FIFA World Cup 2026Visa, in partnership with Street Soccer USA and Bank of America, is expanding its Visa Street Soccer Parks initiative to every U.S. host city ahead of the FIFA World Cup...Read More

Starbucks has introduced a new incentive rewards program aimed at giving its hourly employees, referred to as “partners”, more opportunities to share in the company’s financial success. Announced as part of its broader &ldquo...Read More

REVOLVE Festival Returns With Carnival-Inspired Experience and Star PowerREVOLVE Group, Inc. is bringing back its 9th Annual REVOLVE Festival on April 11 in Thermal, California, continuing its reputation as a premier intersection of fashion, music...Read More

For many consumers, dining out isn’t just about the food. It’s about the occasion. A birthday celebration. A long-overdue dinner with friends. A familiar favorite that brings back memories of why you fell...Read More

Natural Grocers is marking Earth Month with the return of its annual Ladybug Love campaign in partnership with the Rodale Institute.  The initiative highlights the importance of beneficial insects, like ladybugs, in maintaining healthy soil,...Read More

Atlas World Sports Expands Into Airports Through GlidePath PartnershipAtlas World Sports has partnered with GlidePathCX to bring its sports insights and fantasy experiences into the GlidePass airport network, reaching millions of travelers across...Read More

Growing dissatisfaction with traditional payment methods is fueling interest in biometric alternatives, particularly palm-based payments. Many consumers are frustrated with limited options and restrictive card-only policies, especially in major U...Read More

Caesars Revives Millionaire Maker Series with Expanded Nationwide CompetitionCaesars Entertainment has announced the return of its Millionaire Maker Series, a large-scale gaming event launching in April 2026 and culminating in a two-day slot...Read More

Choice Hotels International recently revealed some new research showing that travelers no longer define value by price alone. Instead, modern guests prioritize trust, transparency, and recognition when choosing where to stay.  A majority of...Read More

Cicis Enhances Customer Engagement With $3.99 Buffet Loyalty Program Sign-Up DealCicis Pizza is offering a limited-time incentive to attract new loyalty members by replacing its previous points-based sign-up bonus with an immediate discount...Read More

Zaxbys is tapping into college basketball culture with a new campaign designed to win over chicken fans and grow its loyalty program. Through April 6, the brand is offering a limited-time “Transfer Portal” promotion that rewards new...Read More

Domino’s Enhances Pizza Tracker with AI and Real-Time FeaturesDomino’s has introduced major upgrades to its long-running Pizza Tracker, adding AI-powered features, a modernized interface, and more detailed real-time updates. Customers...Read More

Bilt has partnered with Wyndham Rewards to allow members to transfer points at a 1:1 ratio, opening access to thousands of hotels, resorts, and vacation rentals worldwide. The addition of Wyndham strengthens Bilt’s network, now its sixth...Read More

Grand Hyatt at SFO Earns Top Airport Hotel HonorsGrand Hyatt at SFO has been recognized as the Best Airport Hotel in North America at the 2026 World Airport Awards, while also ranking No. 2 worldwide. The Skytrax awards are based on one of the...Read More

Alchemer’s 2026 Quick-Service Restaurant (QSR) study highlights a clear shift in how consumers view loyalty programs in today’s higher cost-of-living environment. Rather than signaling brand devotion, loyalty programs are now seen as...Read More

For most consumers, auto parts aren’t something they think about until something goes wrong. A dead battery before work. Worn brakes before a long trip. An unexpected repair that can’t wait. In those...Read More

Peet’s Coffee Deploys Voice AI to Support Baristas NationwideSoundHound AI and Peet’s Coffee have partnered to roll out a voice-powered assistant called BaristAI across Peet’s U.S. locations, giving employees hands-free, real...Read More

Academy Sports + Outdoorsannounced a nationwide rollout of its redesigned myAcademy Rewards program alongside a new myAcademy Rewards Mastercard Credit Card, developed with Bread Financial. The updated loyalty system centers on the credit card as...Read More

Ford Expands Customer Loyalty Strategy with Rewards Credit CardFord Motor Co. is enhancing its customer loyalty ecosystem by launching a co-branded rewards credit card in partnership with Bread Financial. The new Ford Rewards Visa Signature Card...Read More

The Home Depot is expanding its Pro digital experience to better support contractors, remodelers, and builders by offering a centralized platform to manage projects, materials, and business operations. The upgraded workspace, available to Pro...Read More

Papa Johns & Deliverect Enhance Customer Engagement By Modernizing Delivery Operations NationwidePapa Johns recently announced a partnership with Deliverect to roll out its Smart Dispatch & Delivery Management platform across all U.S...Read More

Lowe’s recently announced the launch of HomeCare+, a new annual subscription service for MyLowe’s Rewards members designed to make routine home maintenance easier and more accessible. Priced at $99 per year, the program provides...Read More

Blue Apron Named Top Meal Kit Service Blue Apron has been named the best meal delivery service in an analysis by Expert Consumers, with the recognition driven by its focus on fresh ingredients, flexible plans, and chef-designed recipes. The...Read More

Luxury travel is no longer limited to the ultra-wealthy. New research from Arrivia shows that a growing segment of “aspiring luxury” travelers, households with net worths between $100,000 and $1 million, is increasingly driving demand...Read More

Trademark Collection Tops 100 U.S. HotelsWyndham Hotels & Resorts is marking a new milestone for its soft-brand strategy, announcing that Trademark Collection has surpassed 100 open hotels across the U.S. The brand has doubled its domestic...Read More

Choice Hotels International is using a new milestone to underscore the continued momentum behind its upscale soft-brand strategy. The company announced that Ascend Collection has now surpassed 500 open hotels worldwide, with recent additions...Read More

Laundry is one of life’s most universal routines, something every household manages, yet few people genuinely enjoy. For Tide, long recognized for its leadership in laundry products, that everyday challenge has become an opportunity to...Read More

ARKO Launches Redesigned fas REWARDS® Mobile App to Enhance Loyalty Experience Convenience store operator ARKO Corp has introduced a newly redesigned fas REWARDS® mobile app to improve the customer experience and strengthen its nationwide...Read More

e.l.f. Cosmetics and e.l.f. SKIN, brands under e.l.f. Beauty, have announced new developments in their ongoing three-year partnership with the National Women’s Soccer League (NWSL). Entering the second year of the collaboration, the...Read More

Pizza Hut Launches “Hut Crust” Platform with New Recipe and Pi Day DealPizza Hut has unveiled Hut Crust, a new brand platform designed to spotlight the signature pizza crusts that have long defined the company. To celebrate the launch,...Read More

Jackpot.com has introduced a loyalty program called Jackpot Rewards to give players additional value for using the platform.  The program is the first known of its kind offered by a lottery courier service and allows customers to earn points...Read More

Starbucks Launches Merch Store With Early Access for Reserve Tier Starbucks has launched a new online merchandise store, called Starbucks Shop, giving its most loyal customers early access as part of the company’s revamped Starbucks Rewards...Read More

Hilton has introduced the Hilton AI Planner, a generative AI-powered digital concierge designed to help travelers explore destinations and plan stays across the company’s portfolio of hotels. Currently in beta testing on Hilton’s...Read More

Wayfair Expands Rewards Program to CanadaWayfair has launched its Wayfair Rewards loyalty program in Canada. The membership costs $39 CAD per year and offers a range of benefits designed to deliver straightforward value for shoppers, including 5...Read More

SIXT has introduced a new rewards program in the United States called SIXT ONE, designed for frequent travelers. The program is designed to give customers access to premium perks while making it easier to manage and track rewards through the SIXT...Read More

DoorDash Introduces AI-Powered Pizza CustomizationDoorDash has launched a new AI-powered pizza customization experience designed to simplify the ordering process ahead of Pi Day, one of the busiest pizza-ordering days of the year. Pizza remains...Read More

Firebirds Wood Fired Grill has introduced a new version of its Jr. Chefs Club, a membership program designed to inspire young culinary enthusiasts while strengthening the brand’s connection with families. Developed in partnership with Just 4...Read More

CITGO Reports Strong 2025 Results With Improved Margins and Operational RecordsCITGO Petroleum Corporation reported strong financial and operational performance for both the fourth quarter and the full year of 2025. In the fourth quarter, the...Read More

McAlister’s Deli is ramping up its U.S. growth strategy as part of GoTo Foods’ portfolio of restaurant brands. The fast-casual chain has signed franchise agreements in 2025 that will bring 265 new restaurants into development by 2032...Read More

The 2026 CarltonOne Rewards Benchmark ReportTrends + global insights from over $1b in reward redemptions The most successful rewards programs aren't built on guesswork; they're built on insights. Our benchmark report reveals how...Read More

Target Plans $1 Billion Investment to Enhance the In-Store Customer Experience and Loyalty ProgramsTarget announced plans to invest $1 billion in 2026 to enhance the overall guest experience, with a focus on improving both its stores and digital...Read More

American Express is expanding its presence in sports and entertainment through new long-term partnerships across the New York/New Jersey and Atlanta metropolitan areas.  Under the agreements, American Express will become the Official...Read More

American Airlines Introduces Bonus Loyalty Points Promotion for AAdvantage Members American Airlines has kicked off its AAdvantage loyalty program with the return of its “Ready, set, jet” promotion, designed to give members a head...Read More

Del Taco has introduced Project Sunrise, a strategic turnaround initiative designed to reignite brand growth. The plan outlines an 18-month roadmap focused on reinforcing the company’s core business while introducing innovation and new...Read More

Panera Introduces Guest Experience Champion Role Panera Bread has introduced a new in-store position called the Guest Experience Champion, a role dedicated entirely to improving the customer experience in its bakery-cafés. The position is part of...Read More

Michaels has introduced a revamped version of its Michaels Rewards program designed to provide more savings, new perks, and stronger recognition for shoppers. The new program features three tiers: Red, Gold, and Platinum, with members earning...Read More

Goodyear Opens “The Vault,” a Marketplace Celebrating Its 128-Year LegacyGoodyear has launched The Vault, a new online marketplace that gives consumers a unique way to engage with the company’s 128-year history. The platform...Read More

Drive-thru beverage brand 7 Brew has launched its annual Brew Madness Sweepstakes, giving customers the chance to win more than $1 million in prizes throughout March.  From now to March 31, 2026, visitors can participate by scanning a daily...Read More

What if hotel loyalty wasn’t built just for road warriors, but for the way the average person actually travels? That’s the question driving the evolution of Choice Privileges. As travel behaviors shift and...Read More

Love’s Travel Stops Revamps Loyalty Program With Unified Rewards and Bonus OfferLove's Travel Stops has unveiled a significant overhaul of its Love’s Rewards program, introducing a streamlined, unified system that lets both...Read More

Tim Hortons has officially launched its annual U.S. Roll Up To Win® promotion, running now through March 22. The long-running contest gives guests the chance to win a wide range of prizes, from travel experiences and electronics to gift cards...Read More

Oceania Cruises Launches Referral Program to Reward Loyal GuestsOceania Cruises®, known for its culinary excellence and destination-focused luxury voyages, has introduced the Oceania Club™ Ambassador Program, a new referral initiative to...Read More

Gap Inc. has introduced Encore, a reimagined membership program designed to deepen customer engagement across Old Navy, Gap, Banana Republic, and Athleta. With nearly 40 million active members already in its loyalty database, the company is...Read More

GoTo Foods Celebrates Two Years of Enterprise Transformation and Digital Growth GoTo Foods is celebrating two years of enterprise transformation aimed at unifying its seven well-known foodservice brands under one cohesive name and operating model...Read More

CITGO Petroleum Corporation has announced an upgrade to its Club CITGO® loyalty program with the launch of a new mobile payment feature called CITGO PlusPAY™. This feature uses an Automated Clearing House (ACH) system that allows members...Read More

El Pollo Loco Launches Protein Forward Menu El Pollo Loco has rolled out a new Protein Packed Menu designed to highlight high-protein offerings and make them easier for customers to find and order. The curated lineup features more than 20...Read More

Capillary Technologies has entered into a definitive agreement to acquire SessionM from Mastercard. The acquisition brings SessionM’s customer engagement and loyalty platform into Capillary’s portfolio, further expanding its enterprise...Read More

Taco Bueno Debuts First-Ever Loyalty Program App with “Bueno Bucks” RewardsTaco Bueno has officially launched its first mobile app and loyalty program, signaling a major milestone for the Tex-Mex chain. The new digital platform...Read More

United Airlines is rolling out a suite of new benefits for travelers who hold a United MileagePlus credit or debit card, giving them more incentives to book and redeem through the airline. Starting April 2, primary cardholders can earn up to twice...Read More

Nearly two decades after first firing up the grill, Hot Head Burritos, with its fiery mascot Leroy leading the charge, has grown from a Dayton favorite into a fast-casual brand with serious regional momentum. Known for bold flavors...Read More

Subway Scales Back Revived Sub Club Amid Customer and Franchisee Pushback Just two months after reviving its once-popular digital rewards program, Subway is already rolling back some of its most attractive perks. The original Sub Club began as a...Read More

Bank of America has announced the launch of BofA Rewards, a new no-fee loyalty program designed to recognize customers for their banking and investing relationships across Bank of America and Merrill accounts.  Beginning May 27, eligible...Read More

Financial Strain Reshapes U.S. Grocery Shopping as Walmart Reaches Record 72% Penetration Walmart’s grocery reach has climbed to a record 72% of U.S. consumers, according to Wave 12 of the dunnhumby Consumer Trends Tracker, as financial...Read More

Charlotte FC recently introduced Charlotte FC Rewards, a new loyalty platform to elevate the season ticket member experience. Integrated directly into the club’s official app and powered by CrowdPlay, the program makes it easy for fans to...Read More

Fresh Thyme Expands Long-Term Pricing Stability for Shoppers Fresh Thyme Market, the Midwest-based grocery chain known for its focus on fresh and better-for-you foods, announced it will continue its Price Lock initiative through 2026. This...Read More

Nordstrom, Inc. is celebrating its 125th anniversary, marking a major milestone in the Seattle-based retailer’s long history of fashion and customer service excellence. Since its founding in 1901, Nordstrom has built a legacy centered on...Read More

Acqualina Resort Secures 14th Straight Forbes Five-Star Rating For the 14th year in a row, Acqualina Resort & Residences in Sunny Isles Beach, Florida, has been named a Five-Star property byForbes Travel Guide for both its hotel and spa, one...Read More

Right on time for National Margarita Day on February 22, Chili’s® Grill & Bar is officially turning its popular Margarita of the Month promotion into a full-fledged fan club. The new Margarita of the Month Club celebrates the brand...Read More

Booking.com Launches No-Fee Genius Rewards Visa With Premium Travel PerksBooking.com has introduced the Genius Rewards Visa Signature Credit Card, a new no-annual-fee offering designed to simplify and enhance the travel rewards experience. The...Read More

American Express and the National Basketball Association recently announced extending their longstanding partnership through a multiyear collaboration, expanding a relationship that also includes the Women's National Basketball Association...Read More

Few restaurant brands carry the emotional weight of Friendly’s. Founded in 1935 during the Great Depression, the brand was built on a simple but enduring belief: even in hard times, people deserve comfort, joy, and togetherness. ...Read More

Bluemont Group and PreciTaste Launch AI-Powered Donut Ordering Across 90+ Dunkin’ LocationsBluemont Group, a major Dunkin’ franchisee operating throughout the south central U.S., has partnered with restaurant AI company PreciTaste to...Read More

Shell is kicking off the 2026 NASCAR Cup Series with a new promotion designed to reward both racing fans and everyday drivers. The promotion began with the season opener in Daytona. Members of the Shell Fuel Rewards program are being rewarded with...Read More

Searching and shopping are changing for good. Read this Q&A with FIS networks expert David Keenan to learn how innovative tech can help deliver more personalized experiences, drive loyalty and unlock valuable basket-level insights...Read More

Scenic Group Unveils Unified Scenic & Emerald Rewards Global Loyalty ProgramScenic Group has introduced Scenic & Emerald Rewards, a new global loyalty program that unifies its former Scenic Club and EmeraldEXPLORER programs into a single...Read More

Cincinnati – Loyalty360, the association for customer loyalty, today announced the release of its 2026 Customer Loyalty Trends Report, offering a forward-looking analysis of how customer expectations, technology, economic pressures, and...Read More

RaceTrac Modernizes Rewards Program With Capillary Partnership RaceTrac is partnering with Capillary Technologies to revamp and optimize its RaceTrac Rewards loyalty program across more than 600 convenience store locations in the U.S. The...Read More

In the latest episode of The CEO’s Desk, Loyalty360 CEO Mark Johnson explores a question many brands are still trying to answer: How should companies engage Gen Z in loyalty programs? Drawing on Loyalty360 survey data, in-depth brand...Read More

PetSmart Hosts Free Nationwide Valentine’s Day PartyPetSmart is inviting pet parents and their furry companions to celebrate Valentine’s Day with a free, nationwide, in-store Valentine’s Day Party on February 14 from 12–2 p...Read More

Lowe’s has launched the MyLowe’s Rewards™ Kids Club, a family-focused expansion of its loyalty program aimed at deepening engagement with households across the country. The initiative builds on more than two decades of free Lowe...Read More

Panera Breads Unveils New Loyalty Program as Research Highlights Loyalty as a Revenue DriverPanera Bread is rolling out a new, points-based MyPanera loyalty program across 216 cafés, signaling a renewed push to deepen customer engagement and...Read More

Albertsons Companiesrecently introduced Celebrations, a new online hub designed to streamline the way customers plan birthdays, baby showers, holidays, and other special occasions.  Available through the apps and websites of Albertsons...Read More

In the latest edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Rachel Masocol, Director of Digital Marketing and Ecommerce for Jollibee Group, North America, about how the company’s rapid growth and loyalty...Read More

Yum China Builds the World’s Largest Loyalty Engine With AI and Paid PerksYum China reported sharp growth in its digital loyalty ecosystem, with unique membership across its KFC and Pizza Hut brands rising 13% since 2024 to more than 590...Read More

Valentine’s Day doesn’t have to follow the usual script, and for many people, celebrating looks a little different at White Castle. Each year, the iconic restaurant invites all Craver generations, whether individuals, couples, families...Read More

Loyalty programs are no longer just retention tools. When designed and managed effectively, they become powerful profit engines that drive revenue growth, optimize spend, and improve long-term financial performance. This report examines how...Read More

Chase and Disney Reward Customer Loyalty With the Launch of Disney Inspire Visa Card & Premium RewardsChase and Disney are partnering to introduce the new Disney® Inspire Visa® Card, expanding their co-branded credit card lineup with a...Read More

Customer satisfaction and loyalty in the wireless industry hinge on one core factor: how easy it is to get things resolved. According to the J.D. Power 2026 U.S. Wireless Carrier Satisfaction Study — Volume 1, customers who said their issues...Read More

Planet 13 Unveils Enhanced Rewards Program Planet 13 Holdings Inc., a vertically integrated multi-state cannabis company, has introduced Planet 13 Rewards, a redesigned loyalty program that allows customers to earn points on every purchase and...Read More

Advance Auto Parts has rolled out Advance Rewards, a revamped loyalty program designed to replace its previous Speed Perks program. The initiative focuses on delivering more features and value to all customers. Advance Rewards still has a...Read More

FedEx Expands AI Into Post-Purchase Experience FedEx Corporation is enhancing its digital offerings with the launch of AI-powered post-purchase solutions, which are aimed at improving how enterprise shippers manage customer engagement after...Read More

Starbucks has recently revamped its Starbucks Rewards loyalty program in the U.S., set to launch on March 10, 2026. The redesign introduces a new tiered structure with three membership levels, Green, Gold, and Reserve, each offering new benefits...Read More

Capital One Scales Back Venture X Lounge Access BenefitsCapital One has officially rolled back some of the most generous airport lounge perks tied to its Venture X Rewards Credit Card and Venture X Business Card. First announced in June 2025, the...Read More

BMO recently announced the launch of Blue Rewards, a major evolution of the well-known AIR MILES program, created to deliver a more flexible, personalized, and digital-first loyalty experience. Launching this summer, the program will transition...Read More

Customer loyalty has become a cornerstone of modern brand strategy, but for shopping center owners, it has never been a simple equation. Without control of the point of sale and with thousands of independent retailers operating under one...Read More

Marriott Bonvoy Earns Top Honors as Best Hotel Loyalty ProgramMarriott Bonvoy has announced that it has once again been named Best Hotel Loyalty Program by The Points Guy, reinforcing its position as a leader in travel rewards and member...Read More

Emirates Skywards has partnered with Jet2.com to give members new ways to redeem Miles on flights to more than 75 leisure destinations across Europe, the Mediterranean, North Africa, and the Canary Islands. The collaboration strengthens Skywards...Read More

Loyalty programs cost and it’s time for payback. Learn how a new blend of existing tech will help revolutionize money movement to deliver faster, deeper intel on purchases and unlock more value.Read the E-Book Here.Read More

eBay Moves to Restrict Agentic Commerce With New AI BaneBay has updated its user agreement to prohibit third-party AI shopping agents, particularly with regards to bots powered by large language models that can place orders without human review...Read More

Flying Blue, the loyalty program of the Air France-KLM Group, has introduced Flying Blue Experiences, a new offering that lets members redeem their Miles for exclusive, high-end events rather than flights alone.  The initiative expands how...Read More

AMP Launches AMPlifi Rewards Program Aesthetic Management Partners (AMP) has unveiled its AMPlifi Rewards Program, a loyalty and engagement initiative aimed at strengthening relationships with aesthetic practice partners that use its proprietary...Read More

Jack in the Box has partnered with Los Angeles–based streetwear brand The Hundreds to launch a limited-edition collection called “Jack Was Here!” in celebration of their 75th anniversary. This collaboration merges Jack Box with...Read More

Lowe’s Uses Kids Events and Loyalty to Reach Younger Shoppers Lowe’s is leaning into family-focused experiences and a refreshed loyalty strategy as Americans delay homeownership and major renovation projects. The retailer is trying to...Read More

Comcast’s Xfinity has launched a new loyalty program called Xfinity Membership, designed to bring together and expand the benefits previously offered through the Xfinity Rewards program. This upgraded experience is available to all eligible...Read More

Jack in the Box Marks 75 Years With Streetwear Collaboration From The HundredsJack in the Box is celebrating its 75th anniversary by teaming up with Los Angeles-born streetwear label The Hundreds for a yearlong collaboration rooted in street...Read More

For more than a century, Hilton has been shaping how people experience hospitality. Today, the company spans 26 brands, 9,000 properties, and 141 countries and territories, yet its loyalty strategy remains ...Read More

As Canadians look to build smarter spending habits in 2026, TD Bank Group has unveiled a reimagined rewards experience designed to deliver everyday value.  Eligible TD Credit Card and Visa Debit customers can now access merchant discounts...Read More

Report Shows Nearly Two-Thirds of Consumers Use AI for Produce Research Artificial intelligence is quickly becoming a standard part of the online shopping journey, signaling the early days of agentic commerce. According to new research from...Read More

Save A Lot and its customers came together to make a significant impact on hunger relief during the 2025 holiday season, delivering a total of nearly $549,000 worth of food and grocery assistance to local communities. Through the retailer’s...Read More

Weigel’s Launches MyWeigel’s Pay to Simplify Fueling and Boost Everyday SavingsWeigel’s has unveiled MyWeigel’s Pay, an upgraded version of its former Club Card designed to make fueling faster, easier, and more rewarding...Read More

Royal Caribbean Group Unveils Points Choice, Redefining Cruise LoyaltyRoyal Caribbean Group is introducing a major evolution in travel rewards with the launch of Points Choice, a new loyalty feature designed to give guests unprecedented...Read More

Reside Grows Wyndham Residence Portfolio Reside has officially opened The Heid Lofts by Reside, a Wyndham Residence, in Philadelphia’s Callowhill neighborhood, marking an expansion of its apartment-style hospitality portfolio in the city...Read More

Bilt has launched the Bilt Card 2.0, a revamped suite of three credit cards designed to deliver rewards on rent, mortgage, and everyday spending. For the first time, homeowners can earn rewards on mortgage payments in addition to rent, and all...Read More

Choice Hotels Launches Global Travel Values Campaign Choice Hotels International has launched a new global marketing initiative around Travel Values, designed to highlight how the right hotel experience can enhance the meaningful moments of...Read More

Royal Bank of Canada (RBC) and Canadian Tire Corporation have officially launched a new strategic loyalty partnership that links RBC’s Avion Rewards program with Canadian Tire’s Triangle Rewards platform, creating enhanced value for...Read More

Bitty & Beau’s Coffee Marks a Decade of Inclusion and ImpactBitty & Beau's Coffee is celebrating its 10th anniversary on Sunday, January 25, marking a decade of redefining how people with disabilities are viewed and employed in...Read More

Papa Murphy’s has sliced out a unique position in the crowded pizza category with a simple yet transformative idea: pizzas made fresh in-store, taken home, and baked by the customer. With more than 1,000 locations across...Read More

Experian has released its Future of Fraud Forecast, which highlights five major fraud trends expected to pose the greatest risk to consumers and businesses in 2026, as fraudsters increasingly weaponize advanced technologies. The report paints a...Read More

White Castle Kicks Off 2026 With Flavor-Forward Deals and Big ValueWhite Castle is starting the new year with a lineup of budget-friendly promotions designed to deliver bold flavors, generous portions, and everyday value. The brand’s early...Read More

Zales is redefining the fine jewelry shopping experience with the launch of The Edit, a next-generation retail concept designed to blend style, storytelling, and elevated service. Now open in select U.S. markets with additional expansion planned...Read More

USPS Delivers Faster, Boosts Customer Satisfaction During 2025 Holiday Season The United States Postal Service reported notable improvements in delivery performance during the 2025 holiday surge, driven by major investments in technology and...Read More

MGM Resorts is launching its newly reimagined MGM Rewards loyalty program on February 1, introducing a more inclusive and flexible system designed for both gaming and non-gaming guests.  For the first time, non-gaming customers can earn MGM...Read More

FIS Launches Industry-First Platform to Help Banks Lead in Agentic Commerce FIS has introduced an industry-first solution designed to help banks participate in and scale agentic commerce, transactions conducted by artificial intelligence (AI...Read More

Allegiant and Sun Country Airlines have agreed to combine into a larger, more competitive U.S. leisure-focused airline through a definitive. The deal aims to leverage both carriers’ flexible, low-cost operating models to offer expanded...Read More

BHN and Mastercard Debut Category-Focused Rewards Cards Blackhawk Network (BHN), in partnership with Mastercard, has unveiled two new category-specific prepaid rewards cards: the Drive Prepaid Card and the Grocery Prepaid Card, which are aimed at...Read More

Papa Johns has announced a major overhaul of its digital ordering experience in partnership with Google Cloud, unveiling new AI-driven capabilities to make ordering faster, more accurate, and more personalized for its more than 150 million...Read More

Microsoft Unveils Copilot Checkout and Brand Agents Shoppers are already buying with the help of AI, and the distance between curiosity and purchase is rapidly shrinking. Today’s customer can ask a question, compare options, get guidance...Read More

Jersey Mike’s Subs recently announced a major step in its global growth strategy with a franchise agreement to open 400 locations across the United Kingdom and Ireland. The deal is with JM Submarines UK LTD, led by company founder and...Read More

As one of the fastest-growing fast-casual brands, Mediterranean eatery, CAVA, was founded in 2010 as a full-service restaurant. The company’s goal is to make delicious food that customers...Read More

David’s Bridal Bets on Performance with Commission-Driven Creator ProgramDavid’s Bridal has launched a new ambassador initiative, David’s Style Squad, designed to treat creators, customers, and store associates as a single...Read More

Regional chains now dominate U.S. grocery retail, which is a $1 trillion industry in the United States. According to dunnhumby’s ninth annual Retailer Preference Index (RPI). H-E-B claimed the top spot for the fifth time in nine years...Read More

As fintech adoption accelerates, customer loyalty has become one of the most decisive drivers of long-term success. But creating meaningful loyalty isn’t as simple as offering points or cashback. Today’s users expect experiences that...Read More

United Supermarkets has relaunched its popular 28-Day Challenge for 2026, bringing the health-focused loyalty campaign back to its United Supermarkets, Albertsons Market, Market Street, and Amigos banners beginning January 1...Read More

Agentic AI Breakthrough Redefines Premium Video Buying Across Linear and Streaming NBCUniversal, RPA, FreeWheel, and Newton Research have announced a first-of-its-kind partnership introducing agentic AI to premium video...Read More

Buffalo Wild Wings Rolls Out January Freebies Buffalo Wild Wings has kicked off 2026 by launching its “Month of Free” promotion, a series of weekly deals exclusively for members of its loyalty program. Through February 2, Rewards...Read More

Valvoline Inc. has launched a new marketing initiative called the “Instant Transfer Portal,” designed to attract drivers from competing oil change providers and appeal to existing customers with an instant oil change offer. The...Read More

Chick-fil-A Launches 80th Anniversary Campaign Chick-fil-A has kicked off its largest marketing campaign in company history to commemorate its 80th anniversary, leaning into a theme it calls “Newstalgia”, a blend of nostalgia and...Read More

Hawaiian Airlines, now part of Alaska Airlines and under the Alaska Air Group umbrella, has announced its Kahuʻewai Hawai‘i Investment Plan, a comprehensive initiative committing more than $600 million over the next five years to enhance...Read More

White Castle’s loyal fan base has kept America’s “first fast-food hamburger chain” in business for nearly 105 years. What makes this brand still appeal to consumers and continue to expand, especially when...Read More

Dutch Bros Bets on Breakfast to Fuel Its Next Phase of GrowthDutch Bros is pressing ahead with an aggressive expansion strategy, hoping to reach 2,000 locations by 2029, with 2025 marked as a key year for new store growth. However, recent analysis...Read More

Valuedynamx has announced a strategic partnership with Radisson Hotel Group to exhance the earning power of the Radisson Rewards loyalty program.  Through the launch of the new Radisson Rewards Shop, more than 25 million members across seven...Read More

Sephora Introduces 2026 Beauty Insider Birthday Gifts Packed With Cult FavoritesSephora is kicking off 2026 with an expanded and highly anticipated lineup of birthday gifts for Beauty Insider members across the U.S. and Canada. The new offerings...Read More

Breeze Airways has kicked off 2026 by officially launching its new Breezy Rewards loyalty program, introducing a simpler, more transparent way for travelers to earn points and unlock benefits.  Built on the airline’s existing...Read More

Mountain Mike’s Pizza Earns Number 7 Spot on Yelp’s Most Loved Brands of 2025 Mountain Mike’s Pizza has been recognized by Yelp as one of the nation’s most beloved restaurant brands, ranking #7 among U.S...Read More

Southeastern Grocers (SEG), parent company of Winn-Dixie and Harveys Supermarket, is closing out 2025 by reflecting on a milestone year marked by deep community impact, national recognition, and a sharpened focus on Florida. ...Read More

Dunn Brothers Coffee Launches Protein-Forward Options Dunn Brothers Coffee, the nearly 40-year-old Minneapolis-based specialty coffee brand, is launching a new limited-time lineup of protein-forward beverages and food items. These new menu...Read More

Natural Grocers®, a family-operated natural and organic grocery retailer, has been named the 2025 Retailer of the Year by Store Brands, an industry authority on private-label products. This award recognizes the company’s efforts to grow...Read More

Analyst Sees Path to 2,000 Locations for CAVA CAVA Group is drawing strong long-term confidence from restaurant industry analysts, who believe the fast-casual brand could eventually scale to around 2,000 U.S. locations. This projection reflects...Read More

Olo, the restaurant technology platform known for its ordering, payment, guest data, and marketing products, has announced the launch of a new integrated loyalty solution called Olo Loyaltyfollowing its acquisition of Spendgo, a loyalty and guest...Read More

7-Eleven Unwraps Festive Holiday Capsule From 7Collection7‑Eleven is ringing in the new year with a cheerful holiday capsule from 7Collection, its online merchandise shop. The limited-edition drop blends cozy comfort with playful nostalgia, giving...Read More

United Airlines has introduced a new wave of enhancements to its award-winning mobile app, designed to save travelers time and reduce friction throughout their journey. The updates arrive as the airline prepares for its busiest winter holiday...Read More

JW Marriott Las Vegas Transitions to The Resort at Summerlin JW Marriott Las Vegas and the attached Rampart Casino have announced a full property-wide rebrand, officially becoming The Resort at Summerlin effective January 1, 2026. This strategic...Read More

Jack in the Box has unveiled plans to celebrate its 75th anniversary with a year-long campaign designed to honor its history and reward loyal customers. The celebration will feature a mix of nostalgic menu returns, exclusive collectibles, special...Read More

Mr. Pickle’s is evolving the sandwich experience by blending warm, personal hospitality with a more connected and intuitive digital journey. At the center of this approach is a focus on simplifying how guests order, earn, and redeem, while...Read More

Chipotle Launches Its First High Protein Menu Across North AmericaChipotle Mexican Grill is introducing its first-ever High Protein Menu, launching December 23 in the U.S. and Canada. Designed to meet growing demand for convenient, protein-forward...Read More

DoorDash has partnered with OpenAI to launch a new grocery shopping experience inside ChatGPT, allowing users to turn meal ideas and recipes into real grocery orders in just a few steps. Customers can now discover recipes, generate ingredient...Read More

Bilt Adds Spirit Airlines as New Point Transfer Partner Bilt announced a landmark partnership with Spirit Airlines, becoming the first loyalty program to enable direct point transfers into Spirit’s Free Spirit® frequent flyer program...Read More

AARP Services has unveiled a set of new member benefits just in time for the 2025 holiday season, offering AARP members additional ways to save on everyday purchases and seasonal needs. One of the spotlighted perks is from Laithwaites Wine, where...Read More

Lowe’s Leverages AI to Transform Online and In-Store Shopping Lowe’s is ramping up its AI-powered tools to deliver more personalized and visual shopping experiences as part of its broader e-commerce strategy. Its ChatGPT...Read More

Torani is marking its centennial with 34 consecutive years of growth, averaging a 20% increase each year. The company also saw $150 million more in revenue than last year.  With sights set on reaching $1 billion by...Read More

Known for its irreverent attitude, unstoppable energy, and Seattle-style teriyaki bowls, Teriyaki Madness has always taken its food, but never itself, seriously. Founded in 2003 by friends who wanted to bring Seattle’s teriyaki culture to...Read More

Marriott Bonvoy Survey Shows American Travel Is a Top New Year’s Resolution for 2026 A new Marriott Bonvoy survey shows travel is front and center for Americans heading into 2026. An overwhelming 91% plan to travel next year...Read More

JetBlue recently announced that BlueHouse, its first airport lounge, will officially open at New York’s John F. Kennedy International Airport (JFK) Terminal 5 on December 18, 2025, at 5 a.m. ET. The debut marks a major...Read More

QDOBA Accelerates East Coast Growth With Major Franchise Expansion QDOBA Mexican Eats announced a major expansion in the Eastern United States, signing new development agreements with experienced multi-unit franchise operators to open nearly 90...Read More

Hilton has announced an exclusive luxury ocean travel partnership with Explora Journeys, marking the launch of Hilton Honors Adventures, a new extension of its Hilton Honors loyalty program focused on immersive, adventure-driven travel. Explora...Read More

Report Highlights Consumer Preference Trends Heading Into 2026Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, has released its first-ever global food trends report, drawing on data from more than 62,000 restaurants across 155...Read More

USAA recently announced it will return nearly $3.7 billion in financial rewards to members in 2025, the largest distribution in the organization’s 103-year history. Last year, the financial services company for military members and veterans...Read More

Dirty Dough Unveils Major December Giveaway Dirty Dough, the gourmet stuffed cookie brand under Craveworthy Brands, has launched its largest promotional campaign yet beginning National Cookie Day on December 4, 2025. Through December 31, 2025...Read More

Caesars Entertainment has launched the Caesars Rewards Shop, a new in-app feature within the Caesars Palace Online Casino that gives members expanded ways to use their loyalty credits. Traditionally, players could redeem Caesars Rewards®...Read More

American Airlines Among Those Reinforcing Loyalty as Ryanair Retreats From Subscription Experiment A new chapter is unfolding in global air travel as airlines across the U.S., Europe, and the Middle East double down on traditional loyalty...Read More

Starbucks is ringing in the holidays with the return of its wildly popular Starbucks for Life Merrython game, offering Rewards members a chance to win everything from free drinks and food to Starbucks gift cards, Bonus Stars, the viral Glass...Read More

For more than 30 years, Toppers Pizza has gone beyond crafting inventive, high-quality pizzas to delivering an experience that keeps guests coming back time and time again. With 68 stores across 14 states, the Wisconsin-based chain has built...Read More

White Castle Debuts First Fully Automated Airport Kiosk at Boston LoganWhite Castle has launched its first dedicated automated airport kiosk at Boston Logan International Airport’s Terminal A, created in collaboration with Evolvending and...Read More

1 Hotels has introduced a new way of rewarding travelers with its Mission Membership, a values-driven program designed to deepen guest connection and while having a positive impact on the environment. Instead of relying on points or tiered status,...Read More

Report Shows Consumers Demand Authenticity From Brands New research from Clutch reveals that authenticity has become a decisive factor in consumer support, with 97% of people saying it influences their buying choices. The study also notes that...Read More

Albertsons Companies has introduced a major advancement in its digital strategy with the launch of the Albertsons agentic AI shopping assistant. The new web browser experience is designed to dramatically streamline the grocery-shopping process by...Read More

Jimmy John’s Trades Spotify Wrapped Stats for Free Wraps Spotify Wrapped, the annual personalized music-listening recap, has become the centerpiece of a new marketing campaign by Jimmy John’s. As part of the “Wrap Exchange...Read More

Perfect Corp. has partnered with Tom Ford Fashion to introduce an ultra-realistic 3D virtual try-on (VTO) experience for the brand’s luxury eyewear line, bringing advanced AR technology directly to Tom Ford’s e-commerce platform. The...Read More

Scooter’s Coffee Raises $206K to Support Make-A-Wish Kids Scooter’s Coffee has donated more than $206,000 to Make-A-Wish, strengthening its long-standing commitment to supporting children with critical illnesses. The contribution...Read More

NerdWallet is launching a major holiday initiative this year with its Debt Free December Sweepstakes, giving away $2.5 million throughout the month of December. The program will award $100,000 to one winner each day from December 1–25...Read More

Paris Baguette Launches First-Ever Online Store Paris Baguette recently rolled out its first online retail store, called The Paris Baguette Shop, that debuted December 1, 2025, offering curated, limited-edition collection of gift items perfect...Read More

Subway is reviving its iconic Sub Club loyalty program after two decades, bringing back a nostalgic favorite with a modern rewards structure. The updated program centers on a simple, high-value promise: members receive a free footlong after...Read More

Families searching for a relaxed, local restaurant to enjoy good food at a reasonable price, and avid sports fans looking for a place to munch on chicken wings while catching the latest game might find Wings and Rings perfectly meets their needs...Read More

Klarna Expands Flex Payments to Lufthansa  Global digital bank and flexible payments provider, Klarna, recently announced a multi-market partnership with Lufthansa Group, for airline travelers across...Read More

The year-long closure of 695 stores by bargain chain, Dollar Tree, as reported by the company on November 23, 2025, has been part of what the company calls “a portfolio optimization review”. The company made the...Read More

Unlock the strategies  top brands use to win  the holidays. Nearly half of holiday shoppers start early. Leading brands don’t wait — they plan ahead and turn the holiday rush into their biggest growth opportunity.  ...Read More

El Pollo Loco Unwraps Holiday Cheer With “12 Days of Pollo”El Pollo Loco is ringing in the holiday season with the return of its fan-favorite “12 Days of Pollo” celebration. Through December 12, Loco Rewards members can...Read More

As the holiday season begins, Simon’s 220+ Malls® and Premium Outlets® nationwide are welcoming shoppers with expanded storefronts, new dining and entertainment options, and the launch of Simon+™, a loyalty program designed to...Read More

Millennial Parents Tighten Holiday BudgetsA new survey by NMI of 1,000 U.S. Millennial parents (ages 28–44) finds that 63% say their holiday shopping budgets are tighter this year — yet 75% are still willing to pay extra for...Read More

As the holiday season ramps up, a new AT&T Business survey finds that 77% of U.S. shoppers would complete alltheir holiday shopping at small businesses, if it were possible. This reflects a notable shift in consumer mindset, one that...Read More

Choice Hotels Makes Landmark Expansion Into Africa Choice Hotels International recently announced that it is making a landmark entry into the African hospitality market, beginning with three directly franchised hotels in Kenya, scheduled to open...Read More

Qatar Airways, in partnership with Google, has launched the Sky Studio Challenge, the aviation industry’s first experiment to create, finalize, and upload full-length commercials entirely during a flight. The pilot took place on November 17,...Read More

Sweetgreen Launches Its Highest-Protein Menu YetSweetgreen has introduced its most protein-packed entrée to date, the Power Max Protein Bowl, along with two new Caramelized Garlic Steak dishes, expanding its lineup of high-protein offerings...Read More

TD Bank has introduced Amazon Shop with Points for its U.S. credit card customers, giving cardholders the ability to redeem rewards instantly when checking out on Amazon. The new feature is designed to make converting points into savings more...Read More

Hilton Honors Unveils Major Upgrades to Its Loyalty ProgramHilton is introducing sweeping enhancements to its award-winning Hilton Honors loyalty program, designed to make elite status easier to achieve while adding more meaningful rewards...Read More

Launching just in time for the holidays, Target Corporation is introducing a fully integrated AI-powered shopping experience directly within ChatGPT. The new Target app inside ChatGPT will allow consumers to browse and purchase items across the...Read More

Based on insights from 50+ leading brands, this study reveals the key forces behind emotional connection and loyalty plus how you can apply them.Learn why emotional connection is emerging as a defining factor in customer loyalty.Explore how it...Read More

Scooter’s Coffee Earns Global Award for Its Revamped Rewards ProgramScooter’s Coffee has been recognized on an international stage after earning a Gold honor at the Drum Awards Festival, celebrating excellence in digital experience for...Read More

In year one of their three-year partnership, e.l.f. Beauty and the National Women’s Soccer League (NWSL) marked their collaboration by activating at the 2025 NWSL Championship in San Jose, California. As the league’s first official...Read More

Kroger Revamps E-Commerce Strategy to Boost Experience and Profitability Kroger recently revamped its e-commerce strategy aiming to simplify the customer experience while driving stronger, more profitable online growth. As part of the shift, the...Read More

Destination XL Group (DXL), the leading retailer for Big + Tall men, has introduced a major innovation aimed at solving one of the segment’s most persistent challenges: inconsistent sizing across different apparel brands. The new FiTMAP®...Read More

Hanna Andersson Celebrates One Million Loyalty Members and Expands Customer-Centered InnovationHanna Andersson, the beloved premium children’s clothing brand known as the “Champion of Childhood,” has reached a major milestone...Read More

Culver’s recently introduced its new loyalty program, Delicious Rewards, nationwide on November 17, offering customers even more reasons to enjoy their favorite menu items. The new initiative reflects the brand’s commitment to...Read More

Long after most bakeries close, Insomnia Cookies comes to life, satisfying the late-night cravings of students and sweet-tooth fans alike. Founded in 2003 in a University of Pennsylvania dorm room, the brand has transformed a simple idea into a...Read More

Cascade Celebrates 70 Years of Care With a Million-Meal Commitment For seven decades, Cascade has been a trusted name in automatic dishwashing, earning its place as America’s #1 recommended dishwasher detergent brand. To honor this legacy...Read More

Hyatt Hotels Corporation has launched its popular Cyber Sale, giving World of Hyatt members early access to some of the year’s best travel deals. Members, along with travelers who join the program for free, can enjoy savings of up to 30% off...Read More

Marriott Bonvoy Unveils Its Longest and Most Generous Cyber Week SaleMarriott Bonvoy is elevating the festive season with its most expansive Cyber Week Sale to date, offering members an extended stay window from November 30, 2025, through February...Read More

CAVA, the Mediterranean fast-casual brand known for its bold flavors, launched its first official merch store, The CAVA Shop, on Thursday, November 13. Conceived by CAVA’s founders, the debut collection pays homage to the brand’s most...Read More

78% of consumers say they are uncomfortable with today’s pace of change.In an era defined by uncertainty, marked by economic turbulence, shifting technologies, and cultural polarization, this stat sets the tone for the 2025 loyalty landscape...Read More

 Hilton Survey Finds Americans Cut Holidays with Family Short During the holidays, many Americans find staying with family more stressful than comforting. A Hilton survey shows that more than 50% of folks who stay with family during the...Read More

Albertsons Companies are now offering Uber One perks to all of their loyalty-program members (both free “for U” members and paid “FreshPass” members) without requiring a paid subscription to Uber One. This collaboration...Read More

Hibbett Expands Payment Flexibility With New Holiday Shopping Options Athletic retailer Hibbett, Inc. has announced the addition of Affirm and Afterpay to its lineup of payment options, enhancing its omnichannel shopping experience. The move...Read More

Simon®, a leading real estate investment trust known for its premier shopping, dining, and entertainment destinations, has announced the launch of Simon+™, a new nationwide loyalty program. The program rewards members with cash back...Read More

Pilot Honors 2025 Road Warrior Champion Pilot, the nation’s largest travel center, recently recognized driver Stacy Batiste from Lafayette, Louisiana as its 2025 Road Warrior champion. Batiste, a Marine Corps veteran who has driven more...Read More

SNIPES has unveiled a new loyalty program called SNIPES Reserve, a first-of-its-kind for the streetwear and sneaker-retail space. The retailer explains that the program is designed to meet today’s digitally­-savvy consumer, especially...Read More

As customer expectations shift and loyalty programs across industries evolve, Carnival Cruise Line is setting a new course for what engagement can look like at sea. Building on over 50 years of guest passion and brand recognition, the company is...Read More

ZIPS Car Wash Donates $170,000 to Folds of Honor, and Free Car Wash to Veterans   Privately held, ZIPS Car Wash, partnered with the Frisco, Texas Police Department to host a Flag Raising Ceremony on Veterans Day at its El Dorado Parkway...Read More

Bank of America recently brought back its highly anticipated More Rewards Day on Thursday, November 6, 2025. As the holiday shopping season begins, the bank is once again gave Consumer and Business credit cardholders the opportunity to earn bonus...Read More

Citizens Bank Ranked Top for Customer Experience Citizens earned a Gold Medal for Customer Experience Innovation in Cash Management and Payments from Datos Insights, recognizing its leadership in developing standout digital solutions for...Read More

Hyatt Hotels Corporation announced an expanded strategic agreement with Chase, marking a new phase in their long-standing collaboration. The partnership will enhance the World of Hyatt loyalty program, one of the fastest-growing in the global...Read More

Has martech failed marketers? Marketers aren't using their tools. They don't feel confident with AI. They can't even find their audiences. Why? Hightouch's latest report found that most of the time, the issue is data. Unpack...Read More

Circle K Partners With International Delight to Enhance Customer Engagement Through Free Coffee SweepstakesCircle K, in collaboration with Danone’s International Delight, has introduced an exciting nationwide promotion, the “Win Free...Read More

Best Western Hotels & Resorts was named one of TIME’s World’s Best Brands 2025, taking the No. 2 spot in the “Hospitality and Travel” category — the second year in a row the brand has earned that ranking. The...Read More

Choice Privileges Reveals New Rewards Experience The loyalty program from Choice Hotels International is gearing up for a major upgrade in early 2026, aiming to provide members with “more rewards, more often.” Key enhancements include...Read More

Papa Murphy’s Take ‘n’ Bake Pizza has announced the relaunch of its MySLICE Rewards loyalty program. To kick-off the relaunch, the brand is offering both new and current members a $1 medium, one-topping pizza through November 30....Read More

Chicken Salad Chick Brings Back Festive Favorite “Deck the Holly” for the Holiday SeasonChicken Salad Chick is spreading holiday cheer with the return of its beloved seasonal flavor, Deck the Holly. Available through the end of the...Read More

Walmart recently unveiled a refreshed holiday strategy that pairs its well-known everyday low prices (including big deals for Black Friday and its annual Thanksgiving meal basket) with a suite of new, technology-driven shopping experiences aimed...Read More

When you walk into a Newk’s Eatery, you’re greeted by the warmth of an open kitchen, the sound of sizzling steak and shrimp on the grill, and the fresh aroma of house-made salad dressings crafted from scratch. Founded in 2004,Newk...Read More

Merkle Partners with Airship and Salesforce Marketing Cloud Merkle, a global customer experience consultancy under dentsu, has partnered with Airship and Salesforce Marketing Cloud to launch a new Mobile Loyalty Accelerator, a solution designed...Read More

The New York Islanders, in collaboration with Affina, the parent company of CrowdPlay, have introduced Isles Rewards, a cutting-edge loyalty program for recognizing and rewarding fans for their continuous support and enthusiasm. Initially...Read More

AI is Everywhere, and it’s shaping how companies compete. Every executive we surveyed confirmed their organization uses AI. The industry has moved past experiments into scaled impact. AI is embedded into workflows, fueling efficiency...Read More

Taco John’s Extends a Helping Hand During Government ShutdownTaco John’s recently helped local communities impacted by the government shutdown by offering free meals. From Friday, October 31, through Sunday, November 2, participating...Read More

A new multi-year study by the Wharton Human-AI Research (WHAIR) center and GBK Collective reveals that generative AI (Gen AI) has moved beyond the pilot phase and into mainstream business use. According to the 2025 survey of over 800 U.S...Read More

Instacart Partners with Pet Supplies Plus Instacart has announced a new partnership with Pet Supplies Plus, the largest pet retail franchise in the U.S., expanding its pet category and bringing greater convenience to pet owners nationwide. The...Read More

BARK has introduced a new benefit program, BARK Subscriber Perks, which is now available for BarkBox and Super Chewer subscribers at no additional cost. The program unlocks up to $1,500 in annual value through a range of exclusive offers...Read More

Club Wyndham & Pillsbury Launch the “Let It Dough” Holiday Baking Suite in NY This holiday season, Pillsbury and Club Wyndham have partnered to bring the first-ever “Let It Dough Suite” to life at the Club Wyndham...Read More

Southwest recently introduced the Rapid Rewards Debit Card, which merges everyday debit-card spending with the airline’s loyalty program, so customers can earn points simply by using the card for everyday purchases. This new debit card is...Read More

Tractor Supply Launches National Hometown Heroes Day to Honor Military, Veterans, and First Responders Tractor Supply Company has formally declared November 1, 2025, as National Hometown Heroes Day, within its broader Hometown Heroes Days...Read More

American Airlines, Citi and Mastercard have teamed up to introduce the new Citi / AAdvantage Globe Mastercard, a mid-tier co-branded travel rewards credit card designed to sit between entry-level airline cards and ultra-premium ones. Cardholders...Read More

In the latest edition of Loyalty360’s Leaders in Customer Loyalty: Brand Stories series, Tara Roth-Sterger, Senior Loyalty Program Manager at MANSCAPED, shared insights into the brand’s journey and its customer-first...Read More

Win the season with Kobie’s annual Holiday Guide, designed to help leading brands prepare for and surpass consumer expectations throughout the holidays. Break through the noise of discount fatigue and attention share by applying...Read More

Dick’s Sporting Goods Expands “House of Sport” Stores While many retailers are cutting back on space and store counts, Dick’s Sporting Goods is going against the grain by investing in larger, experience-driven locations...Read More

TD Bank Group recently announced the launch of its new Wealth Virtual Assistant, a generative AI Knowledge Management System (KMS) developed by the Bank’s Layer 6 team. The innovative tool marks a major milestone in TD Wealth’s...Read More

In the QSR industry, loyalty programs must do more than deliver discounts—they need to drive repeat visits, encourage digital adoption, and capture actionable customer insights. The 2025 State of Customer Loyalty Reportfrom Loyalty360...Read More

New York Jets Partner With Johnson & Johnson to Champion Health and Honor Healthcare Heroes The New York Jets have entered a multi-year partnership with Johnson & Johnson, naming the company the team’s Official Medical Innovation...Read More

CIBC has announced the nationwide rollout of CIBC Real-Time Experience (CIBC CRTeX™), a proprietary AI-driven client engagement platform designed to revolutionize personalized banking.  The system integrates real-time data analysis...Read More

Sprouts Farmers Market Expands “PowHERed by Sprouts” Initiative With New Female Athlete PartnershipsSprouts Farmers Market has announced seven new Name, Image, and Likeness (NIL) partnerships with standout female college athletes from...Read More

Circle K has announced a strategic partnership with Car IQ to revolutionize fleet payments through the launch of Circle K Pro Digital+, a fully digital, cardless payment platform designed to simplify transactions and expand payment options for...Read More

CINCINNATI, OH (October 22, 2025) — Loyalty360, the Association for Customer Loyalty, hosted a new Executive Perspectives webinar featuring Denise Holt, Senior Vice President of Strategy, Experience, and Research at ...Read More

Wyndham Launches Wyndham Rewards Insider Wyndham Rewards is launching a new subscription service called Wyndham Rewards Insider. For an annual fee of $95, members gain benefits including automatic Gold level status, access to...Read More

Petsense by Tractor Supply Celebrates 20 Years with Nationwide Fall AdoptathonPetsense by Tractor Supply marked its 20th anniversary by hosting its annual Fall Adoptathon on Saturday, October 18. The event took place at store locations nationwide...Read More

Canadian brands WestJet and TELUS have partnered to integrate their loyalty programs, offering Canadians greater flexibility and value. Members of WestJet Rewards and TELUS Rewards can now link their accounts to seamlessly earn, transfer, and...Read More

Step into Moe’s Southwest Grill and the first thing you’ll hear is the signature shout: “Welcome to Moe’s!” As part of the GoTo Foods platform company, Moe’s taps into enterprise...Read More

Natural Grocers Introduces ‘Even More Affordable Prices!’Natural Grocers® has announced a new pricing campaign called “Even More Affordable Prices!” covering more than 500 natural and organic grocery items across its...Read More

e.l.f. Cosmetics has become the first brand to launch a shoppable in-stream element on Twitch, powered by Amazon Ads, marking a major step in merging live-streaming and e-commerce. The new feature allows viewers to purchase e.l.f. products...Read More

DoorDash and Waymo Partner For Autonomous Deliveries and Ride Discount for DashPass MembersDoorDash and Waymo have partnered to introduce a new autonomous delivery service in Metro Phoenix while simultaneously launching a limited-time promotional...Read More

Walmart and Sam’s Club are transforming the retail landscape through a new partnership with OpenAI, making shopping smarter, faster, and more intuitive. Customers will soon be able to complete purchases directly within ChatGPT using a...Read More

White Castle Unveils “Castle of Tomorrow” to Reinvent Fast Food ExperienceWhite Castle is embracing the future after more than a century of business by introducing a bold new restaurant concept dubbed the “Castle of Tomorrow...Read More

Gap Inc. has unveiled a new creator affiliate and advocacy platform as part of its digital-first transformation and brand revitalization strategy. With a long-standing legacy of fusing fashion and culture through impactful campaigns, Gap Inc. is...Read More

Philz Coffee Launches New Rewards Program Philz Coffee is launching a new loyalty program called Philz Rewards, available beginning October 15, 2025, via its app in California and Chicago. The program aims to deepen the brand’s connection...Read More

Hilton’s 2026 Trends Report finds that travelers are shifting from “where to go” toward “why go” — that is, travel motivated by emotional needs, personal purpose, and meaningful experiences. In a survey of 14...Read More

Black Buffalo Expands Loyalty Program With In-Store Perks and Camo-Themed RewardsBlack Buffalo Inc. has rolled out significant upgrades to its Herd Rewards loyalty program, expanding benefits to include in-store coupon redemptions and unveiling...Read More

Buc-ee’s has been named the top U.S. convenience store retailer in dunnhumby’s latest Convenience Retailer Preference Index (RPI), a nationwide study analyzing the $860 billion U.S. convenience market. Outshining 40 competitors, Buc-ee...Read More

For more than a century, Hasbro has been a household name in toys and games, with a portfolio spanning over 1,500 intellectual properties, from childhood classics like Candy Land to iconic titles like Monopoly and Clue. But in today’s...Read More

Taco Bell Foundation Opens Applications for 2026 Live Más Scholarship to Empower Future Dreamers Taco Bell Foundation has opened applications for its 11th annual Live Más Scholarship, calling on dreamers, doers and cultural rebels to apply. The...Read More

Cruisebound, the online cruise booking platform, has launched a new affiliate program aimed at expanding its reach by partnering with content creators, influencers, blogs, deal sites, and digital marketers. The program allows partners to generate...Read More

Giant Food Partners With Upside to Expand Personalized Savings Across All 163 StoresGiant Food, a grocery retailer based in Landover, Maryland, has announced a new partnership with Upside, a popular digital marketplace offering cash-back rewards...Read More

American Expressrecently launched Amex Ads, a digital advertising system to assist brands in engaging with the brand’s 34 million U.S. Consumer Card Members. The platform debuts on AmexTravel.com and will expand to additional American...Read More

Domino’s Debuts Bold Brand Refresh with New Look, Sound, and StrategyDomino’s is rolling out a major brand refresh, the first in over a decade, centered around a new jingle, “Dommmino’s,” performed by rising music...Read More

Stitch Fix, an online personal styling service, has launched Stitch Fix Vision, a cutting-edge fashion visualization tool powered by generative AI. The new feature is in beta and allows clients to see images of themselves styled in curated outfits...Read More

In this Executive Spotlight, Loyalty360 CEO Mark Johnson speaks with Amanda Mitchell, Head of Loyalty at Petro-Canada, proudly owned by Suncor, Canada’s leading integrated energy company. With nearly 20 years of experience, Mitchell brings a...Read More

PayPal Rolls Out 5% Cash Back PayPal is rolling out a new holiday-season promotion in the U.S.: customers will earn 5% cash back on all PayPal Buy Now Pay Later (BNPL) purchases made between now and December 31, 2025. This incentive is designed...Read More

CAVA has launched a reimaged version of its CAVA Rewards program. Under the new system, members accumulate points through eligible purchases made via the CAVA app or on its website, with point totals determining access to tiered status levels...Read More

Cousins Subs Relaunches Round Up Campaign to Support Local CommunitiesCousins Subs has relaunched its semi-annual Round Up Campaign this October to benefit the Make It Better Foundation, the company’s nonprofit arm focused on improving...Read More

Hertz Car Sales has launched a fully online car-buying platform that enables customers across the U.S. to browse, finance, and purchase used vehicles from the comfort of their own homes.  The upgrade transforms the site from a basic...Read More

For decades, car rental has been viewed as a transactional necessity. Simply a checkpoint on the travel journey rather than a meaningful part of it. Beth Gibson, Vice President, Avis First, sees that as a missed opportunity. With the recent launch...Read More

Tinggly Launches Experience-based Gift Boxes Designed for Employee Recognition Tinggly has introduced a new line of corporate gift boxes aimed at helping companies reward and recognize employees with experiential gifts instead of traditional swag...Read More

DoorDash has introduced Dot, an autonomous delivery robot designed to navigate bike lanes, roads, sidewalks, and driveways for local commerce. Developed in-house by DoorDash Labs, Dot is about one-tenth the size of a car, capable of speeds up to...Read More

From a Park City garage stocked with avalanche beacons to becoming one of the most trusted names in outdoor retail, Backcountry has built its reputation on passion, expertise, and a deep understanding of what drives adventure. That same commitment...Read More

Peloton Enhances the Customer Experience By Redefining Fitness With AI, Wellness Programs, and Strategic PartnershipsPeloton is expanding beyond its well-known cardio offerings into the broader wellness and cross-training space. The company...Read More

Bank of America has launched a powerful new generative AI tool, AskGPS, to transform the way its Global Payments Solutions (GPS) team supports over 40,000 business clients globally. Developed in-house and trained on more than 3,200 internal...Read More

Insomnia Cookies Becomes Official Cookie of the Knicks in New MSG Sports PartnershipMadison Square Garden Sports Corp. has officially partnered with Insomnia Cookies, naming the late-night bakery chain the “Official Cookie of the New York...Read More

In celebration of International Off-Road Day on October 8, 2025, Jeep® has unveiled exciting updates to its exclusive Badge of Honor program, encouraging Jeep 4x4 owners to push the boundaries of off-road adventure. The latest expansion...Read More

Delta Partners with YouTube Delta has announced a new partnership with YouTube, bringing ad-free access to YouTube videos, podcasts, and music onboard the plane. SkyMiles members traveling on U.S. flights will also have access to a 14-day free...Read More

Marriott Bonvoy has recently introduced a new digital platform that allows travelers to book their trip based on the experience they want. Marriott Bonvoy Outdoors offers access to over 450 hotels, 50,000 homes and villas, and curated tours and...Read More

Casey’s Joins Forces With K9s For Warriors to Support Veterans and Rescue DogsCasey’s, one of the largest convenience store and pizza chains in the U.S., has launched a meaningful partnership with K9s For Warriors, the country’s...Read More

From September 26 to 28 at the Bethpage Black in Farmingdale, New York, WHOOP revolutionized the way fans engaged with one of the most prestigious events in golf, the Ryder Cup. Viewers received unprecedented access to real-time physiological data...Read More

In a time when restaurant brands are redefining what value and connection mean to their guests, McAlister’s Deli is standing out by blending purpose-driven hospitality with operational precision and digital intelligence. In this edition...Read More

Moe’s Southwest Grill Introduces $9.95 Value Meal Amid Rising Prices As inflation continues to impact everyday expenses, from fast food to grocery costs and fuel, Moe’s Southwest Grill is stepping up with an affordable dining option...Read More

Global lifestyle brand Stanley 1913 has announced a multi-year partnership with Paris Saint-Germain (PSG), one of Europe’s most celebrated football clubs. Marking its first official collaboration with a French football team, the partnership...Read More

Spirit Airlines Adds Major Checked Bag Perk to Co-Branded Credit CardSpirit Airlines has introduced a new perk for its Free Spirit Travel More Mastercard®, offering up to two free checked bags at up to 50 pounds each for primary cardholders on...Read More

Independent hotel brand, Preferred Hotels & Resorts, has announced the launch of its first-ever private jet offering: Legendary Journeys – The Ultimate Private Jet Experience. This exclusive 17-night global itinerary, created in...Read More

PetSmart Launches Monthly In-Store "Birthday + Gotcha Bash" to Celebrate Pets PetSmart has introduced a new monthly in-store event called the "Birthday + Gotcha Bash" to celebrate pet birthdays and adoption anniversaries...Read More

Albertsons Companies has introduced "for U™ Travel," a new feature within its loyalty program that rewards customers with cashback from booking services such as flights, hotels, car rentals, and vacation packages. Powered by...Read More

Olive Garden Offers Lighter, Budget-Friendly Dishes to Satisfy Diners Olive Garden’s parent company, Darden Restaurants, is piloting a new “Lighter Portion Entrées” menu at nearly 40% of its Olive Garden locations. The idea is...Read More

AB InBev and Netflix have unveiled a multi-year, global brand partnership bringing together iconic beers with high-profile streaming services. Both companies highlight the synergy between streaming and social experiences, asserting that beer and...Read More

Best Buy Elevates Retail Media Strategy With New Ad Offerings and Sports Partnerships At its inaugural “We Got Next” event, Best Buy highlighted the evolution of its advertising business, Best Buy Ads, showcasing new tools and...Read More

Carnival Cruise Line has unveiled updates to its upcoming Carnival Rewards™ loyalty program, specifically benefiting current and soon-to-be Diamond and Platinum members of the existing VIFP Club®. These enhancements will reward the...Read More

In a rapidly evolving telecommunications landscape, where customer choice and switching costs continue to shift, TELUS is rising above the noise. As Canada’s fastest-growing national telco, TELUS is redefining what it means to maintain...Read More

NESN Launches NESN 360 Rewards Program NESN has unveiled a new loyalty program called NESN 360 Rewards as part of enhancing its direct-to-consumer (DTC) service, NESN 360. The program offers year-round benefits for NESN 360 subscribers and...Read More

White Castle has recently launched Season 2 of its free-to-join customer loyalty initiative, Craver Nation Rewards. Building on the success of its debut in 2024, which saw a 25% increase in active members and a doubling of loyalty transactions...Read More

Recently ranked the #1 Best Airline Loyalty Program in the region by Point.me, Avianca’s Lifemiles loyalty program continues to expand its ecosystem, offering members new ways to earn and redeem rewards while elevating the travel experience...Read More

Chick-fil-A Plays It Forward While Blending Fun, Family, and Community GivingChick-fil-A is expanding its impact beyond the restaurant by launching Play It Forward, a feel-good original game show series that combines physical challenges, family...Read More

JetBlue, New York’s Hometown Airline® has teamed up with gourmet cookie brand Chip City Cookies for a unique loyalty partnership. Through December 31, 2025, JetBlue’s TrueBlue loyalty program members can earn points on each Chip...Read More

Chipotle Expands Athlete Partnerships With New Menu Items, Special Rewards Program PerksChipotle is strengthening its ties with college athletes through an innovative marketing push that blends food, football, and fan engagement. Following the...Read More

The New York Rangers have officially announced several special events and initiatives to commemorate their 100th anniversary, marking a full season dedicated to honoring the franchise’s rich legacy.  The Centennial campaign will...Read More

MyWeigel’s Roadtrip 2025 Drives Record Loyalty Engagement Weigel’s recently concluded its MyWeigel’s Roadtrip 2025 campaign, a 100-day initiative designed to boost customer engagement through gamification, sweepstakes, and...Read More

Bayer, in collaboration with country music star Luke Bryan and Feeding America, has announced the 10th year of their "Take Care, Now" campaign, aiming to address food insecurity and "hidden hunger"—nutrient deficiencies...Read More

Paw Prosper Introduces Rewards Program Supporting Animal Wellness ProfessionalsPaw Prosper has introduced a new rewards program tailored specifically for animal wellness professionals. The Paw Prosper Rewards program was created to empower...Read More

REI Co-op, the nation’s largest outdoor-focused consumer cooperative, is currently hosting its annual Member Days, which kicked off on September 12 and runs through September 22. With 25 million members and counting, REI continues to foster...Read More

Sephora has long been recognized as a leader in prestige beauty retail. Founded in France in the late 1960s, the brand introduced its now-famous open-selling concept that allowed shoppers to browse freely and test products across brands. Something...Read More

AARP Introduces New Savings for Members Through GE Appliances and Yahoo FinanceAARP has unveiled new exclusive benefits for its members, adding savings and offers from the GE Appliances Store and Yahoo Finance to its already extensive list of...Read More

In today’s fast-evolving Consumer Packaged Goods (CPG) landscape, building and retaining customer loyalty is no longer just an option—it’s a necessity. With competition intensifying, digital disruption accelerating, and consumer...Read More

Digital financial platform SoFi recently announced a multi-year partnership with NFL MVP and Buffalo Bills quarterback Josh Allen.  Known for offering services that help members manage every aspect of their finances, from banking and...Read More

In this Q&A, FIS® loyalty expert Mladen Vladic explains why rewards must be an integral part of the card payments ecosystem. Learn how an enterprise approach to loyalty can unlock long-term growth for your financial institution.Click...Read More

Mastercard Leading the Way For the Future of AI-Powered PaymentsMastercard is driving the next wave of innovation in digital commerce by expanding its suite of AI-powered payment tools, consulting services, and industry partnerships. The company...Read More

Premium grocery chain The Fresh Market has earned the top spot across all categories in USA TODAY’s prestigious 10Best Readers’ Choice Awards, including Best Grocery Store, Best Store Bakery, Best Store Deli, Best Store for Produce...Read More

Cinemark is redefining the moviegoing experience by pairing premium formats, luxury seating, and elevated concessions with a seamless digital journey that engages guests from ticket purchase to credits. Powered by Cinemark Movie Rewards and Movie...Read More

Shah’s Halal Food has entered into a partnership with MetLife Stadium to bring authentic halal cuisine to fans of the New York Giants and Jets. As part of this collaboration, Shah’s will open three food service locations within the...Read More

Avianca’s LifeMiles Crowned Top Airline Loyalty Program in Latin AmericaLifeMiles, Avianca’s loyalty program, has been named the Best Airline Loyalty Program in Latin America by Point.me, a global travel rewards platform that evaluates...Read More

Instacart Partners with Morrisons to Launch Caper Carts Instacart and Morrisons are partnering to bring AI-powered “smart trolleys”, Caper Carts, to the UK, with deployment starting in early 2026 at one Morrisons store and with...Read More

DoorDash Canada has enhanced its DashPass subscription service by introducing three significant updates aimed at providing more value to Canadian consumers. The first major change is an extended partnership with Amazon, allowing Amazon Prime...Read More

Sam’s Club Revamps App and WebsiteSam’s Club has just completed a refresh of its website and mobile app, rolling the updated interface out to all its members as of the first week of September, according to Greg Pulsifer, SVP of e...Read More

Ralph Lauren has unveiled Ask Ralph, a conversational AI feature integrated into the brand’s U.S. mobile app, designed to bring a personalized styling experience directly to shoppers. Running on Microsoft’s Azure OpenAI platform, the...Read More

For over 120 years, ExxonMobil has been a trusted name in Egypt, offering high-quality lubricants and fuels through a vast network of more than 400 service stations and 250 Mobile One Centers. But as customer expectations evolve and convenience...Read More

Jollibee Launches New Mobile App Jollibee has rolled out a revamped mobile app across North America, designed to make ordering faster and more convenient. The update gives users tools to customize their meals, reorder favorites with ease, track...Read More

7 Brew Coffee has officially expanded into Columbus, Ohio, with the ribbon-cutting of its second walk-thru stand in the heart of Ohio State University’s University District. Located on North High Street, the new spot brings the brand’s...Read More

Allegiant Air Plots Loyalty Program RevampAllegiant Air is preparing a significant overhaul of its Allways Rewards loyalty program, an initiative fueled by its rapid growth and a desire to enhance value for leisure travelers. Launched in 2021, the...Read More

 American Express (Amex) will devalue the rate at which Australians’ Membership Rewards points transfer to seven airline partner programs this December. The biggest shift affects international airline transfer...Read More

HTeaO Partners with PoppiHTeaO has once again partnered with poppi to introduce two new limited-time fall beverages, building on the success of their earlier collaboration in February 2025. The brands are leveraging their shared focus on...Read More

Office Depot has rolled out a new “15-Minute Pickup Promise” across its Office Depot and OfficeMax stores nationwide, setting a new benchmark in retail fulfillment. Customers who place qualifying online or mobile orders at least one...Read More

Wantable has launched its first-ever loyalty program, MyWantable Rewards™, marking a big step forward in how the fashion and personal styling company engages with its customers. Designed to enhance the brand’s already personalized...Read More

F45 Launches Global Loyalty Program FIT Rewards F45 Training has launched a new global loyalty program called FIT Rewards, developed in partnership with Endurance Zone, to enhance member engagement and motivation. Rather than limiting rewards to...Read More

Pilot’s Collabs With Diesel Brothers for Driver Appreciation Month and Road Warrior Contest  This month, Pilot is kicking off Driver Appreciation Month with a Road Warrior contest and exclusive rewards designed just for professional...Read More

PetSmart is celebrating pet adoption by offering a unique reward to new pet parents: automatic elevation to the top tier of its Treats Rewards loyalty program. Known as VIPP (Very Important Pet Parent) status, this special recognition is now...Read More

In an era where personalized experiences are rapidly becoming the cornerstone of customer loyalty, Steven Galanis and the team at Cameo are creating new opportunities for fans to engage with their favorite talent. As CEO and co-founder, Galanis...Read More

When Jay Jhun joined Church’s Texas Chicken® three years ago, he stepped into a 73-year old legacy brand with a fiercely loyal guest base—but without a formal loyalty program in place. What followed was a fast-paced, ground-up...Read More

Southwest Airlines Returns as Official SEC PartnerSouthwest Airlines has reaffirmed its role as the Official Airline of the Southeastern Conference (SEC), just in time for the 2025 college football season. The airline is expanding its game day...Read More

Throughout September, Petsense by Tractor Supply is partnering with K9s for Warriors to host a “20th Birthday PAWTY” to celebrate two decades of service to pets and pet lovers across rural America.  As a trusted specialty...Read More

7-Eleven has long been more than a stop for snacks or fuel, it’s a cultural touchpoint woven into everyday routines, from community gatherings to road-ready pit stops. With its new Roll-Up & Refuel™ campaign, the brand is leaning...Read More

MGM Resorts and Playtech Launch Live “Family Feud” Game Show from Las Vegas Casino FloorMGM Resorts International and its technology partner Playtech recently announced the expansion of their groundbreaking “Live from Vegas&rdquo...Read More

The NFL and Microsoft have extended their longstanding partnership, marking the beginning of a new phase focused on artificial intelligence. By integrating advanced tools like Microsoft Copilot and Azure AI, the NFL is enhancing various aspects of...Read More

Portillos Unveils Secret Menu for Loyalty MembersPortillo’s has launched a new secret menu that can only be accessed by members of its Portillo’s Perks loyalty program. The hidden offerings debut with two indulgent items, Chili Cheese...Read More

Hertz, one of the largest car rental companies, is adding a playful twist to the travel experience with the launch of its “Gold Squad,” a team of Golden Retrievers greeting travelers at airports nationwide. Timed to coincide with the...Read More

Hyatt and Way Partner to Enhance Personalization & Elevate Experiential Travel Hyatt Hotels Corporation has announced a groundbreaking partnership with Way, the experiential platform for enterprise brands, to transform how guests discover...Read More