AI marketing tools are software applications that use machine learning, generative AI, reinforcement learning, or AI agents to automate, optimize, or personalize marketing decisions and execution.The category now spans a range of standalone...Read More

As consumer behaviors continue to evolve, brands are reimagining engagement by blending cutting-edge technology like artificial intelligence with innovative physical and in-person experiences.  In this...Read More

2026 Incentive Strategy Roadmap Mile 5About the 2026 Incentive Strategy RoadmapThe 2026 Incentive Strategy Roadmap is a multi-part series from Group O designed to help brands build incentive programs that are relevant scalable and defensible in a...Read More

Running a business takes more than the right tools and materials—it means keeping crews fueled, managing operations, and finding ways to make every day more efficient. That’s why The Home Depot is expanding the value of...Read More

Burger King Strengthens Guest Experience with New Service Initiatives Burger King is introducing new initiatives aimed at improving the in-restaurant experience by investing in employee training, adding dedicated guest-focused managers, and...Read More

A marketing automation strategy is a framework for using customer data and workflows to deliver personalized messaging across channels at scale. It helps brands send the right message at the right time while improving efficiency, consistency, and...Read More

Catalyst Brands is redefining what it means to build a modern retail portfolio. Formed in early 2025 through the merger of JCPenney, Aéropostale, Brooks Brothers, Lucky Brand, and Nautica, the company has spent the past 18 months ...Read More

Michaels Launches AI Shopping Assistant to Inspire Creativity and Simplify Product Discovery Key takeaways: Ask Mike helps customers discover products through natural-language conversations instead of traditional keyword searches. ...Read More

Key takeaways: PwC and OpenAI have launched agentic contact and service solutions designed to modernize customer engagement across marketing, sales, commerce, and service. AI-powered voice and digital agents use multimodal capabilities...Read More

Channel reward programs have a reputation problem.Too many are still built around the same playbook that existed a decade ago: cash incentives, generic gift cards, and a hope that partners will stay engaged long enough to redeem something. It'...Read More