Brands have understandably been focused for years now on improving the digital experience of their loyalty programs by launching or redesigning their apps, recognizing how much customers prioritize convenience today...Read More

The Best Loyalty Programs Don’t Just Reward Your Best Customers Key takeaways: Loyalty programs should focus on influencing customer behavior, not simply increasing membership. Occasional and lapsed customers can...Read More

Key takeaways: 53% of consumers say they’re important to their relationship with a brand, with points-based rewards emerging as the most popular program type. Just 15% of consumers feel the marketing...Read More

Learn what agentic marketing is, how AI agents work, and why unified customer data and brand knowledge are required.  Most marketing teams are already using AI and reaping the rewards. According to HubSpot’s 2025 Social Media...Read More

Delta Introduces Lower-Cost Premium Fares with Fewer Perks Key takeaways: Delta is launching discounted premium fare options with fewer included benefits and greater restrictions. Travelers can access premium cabins at a lower price...Read More

Key takeaways: Hilton Honors members can now earn and redeem Points on eligible Explora Journeys luxury cruises booked through Hilton. Members receive exclusive savings, elite qualifying credit, and onboard benefits based on their Hilton...Read More

Loyalty program consulting is needed when your program is no longer driving engagement, retention, or measurable ROI. If participation is declining, personalization is limited, or results are unclear, it may be time to bring in outside expertise...Read More

Key takeaways: Eligible Card Members can now redeem Membership Rewards® points directly within Apple Pay during online and in-app purchases. Points can be used to cover all or part of an eligible purchase without leaving the Apple...Read More

Key takeawaysHighly regulated retirement back offices are ideal for the adoption of autonomous AI, as their explicit, deterministic rules promote safety and predictability.Retrieval-governed AI agents make decisions exclusively based on...Read More

New Study Shows the True Cost of Fraud Now Exceeds $5 for Every $1 Lost Key takeaways: The total cost of fraud now exceeds $5 for every $1 of direct fraud loss in both the U.S. and Canada. More than one-third of retailers reported...Read More