Marketers often wait weeks for A/B test results, only to find the winning variant is already outdated. Customer behavior shifts faster than traditional testing can keep up.While applying AI to A/B testing can enhance aspects of the A/B testing...Read More

Key takeaways: Eligible U.S. Shopify retailers can activate DoorDash directly from Shopify as a sales channel with no separate onboarding process. Merchants can go live in days instead of weeks while managing products, inventory, and...Read More

Customer data activation is the process of using customer data to deliver personalized marketing that drives engagement, retention, and revenue. It connects data, segmentation, and channel execution so brands can act on insights in real time...Read More

With more than 30 years of experience in the travel industry—including five years as CFO of Hertz and another five as CFO of Hilton Worldwide—Tom Kennedy brings a deep understanding of traveler expectations and the evolving needs...Read More

Olive Garden Revives Never-Ending Pasta Pass After Six-Year HiatusKey takeaways:Olive Garden is bringing back its Never-Ending Pasta Pass for the first time since 2019, offering 10,000 passes for $100 each.Passholders will receive 13 weeks of...Read More

Key takeaways:Carl's Jr. is celebrating its 85th anniversary by launching My Carl's Jr. Ad, a user-generated content contest with an $85,000 grand prize for one winning fan.Fans are invited to create and submit a 30-60 second video...Read More

Launching a loyalty program is a major milestone, but according to loyalty experts, it's only the beginning. Brands often spend months designing program mechanics, selecting rewards, building technology, and preparing for launch...Read More

Grocery Loyalty Programs Face Engagement Challenge Despite Record Membership Growth Key takeaways: Grocery loyalty program enrollment is at an all-time high, but regular participation trails far behind membership. Many consumers...Read More

Key takeaways: Four fixed free night redemption tiers will be available: 5,000, 15,000, 30,000, and 45,000 points per bedroom per night. Free nights will now start at 5,000 points, while a limited number of premium hotels will move to...Read More

In 2026, many scaling retailers still battle the Goldilocks loyalty tech problem: basic apps are too small to scale, while enterprise platforms are too slow to launch. This gap often leads to projects stalling in IT ...Read More