Hardee’s Turns Empty Gas Tanks into Free Breakfast Key takeaways: My Rewards members can earn a free breakfast biscuit by submitting proof of a low fuel tank. The promotion runs through July 2, with rewards redeemable until...Read More

Gap Expands AI-Powered Marketing to Strengthen Customer Connections Across Its Brand Portfolio Key takeaways: A centralized platform enables more personalized campaigns and faster decision-making across Gap’s brand portfolio. ...Read More

Key takeaways: Gen Alpha uses AI to discover products but still prefers to experience beauty in person before purchasing. Most Gen Alpha beauty shoppers already rely on AI-powered recommendations and tailored content to explore new...Read More

Cross-channel marketing is the practice of coordinating messaging, timing, and data across channels, such as email, direct mail, and mobile messaging, to create a unified customer experience. Instead of running isolated campaigns, it connects...Read More

During their presentation at Loyalty Expo, Caitlin Hoffman, Director of AI Success at Braze, and Ashley Travis, Head of Growth Marketing at Pizza Hut, discussed how the two companies worked together to transform ...Read More

Loyalty programs are often discussed as powerful growth drivers. Yet in many organizations, their true potential is never fully realized, not because of technology, but because of misalignment. While marketing teams focus on customer engagement...Read More

Key takeaways: CPK Rewards members can earn a free 7-inch pizza after matches featuring penalty kicks or shootouts. The promotion is available to both existing members and fans who join the rewards program on match days. Los Angeles...Read More

Modern channel incentive programs are expected to drive measurable performance, adapt in real time and prove their ROI in today’s rapidly changing markets. Yet many legacy incentive programs still rely on outdated models and assumptions...Read More

Verizon Introduces Shine Loyalty Program with Weekly Rewards and Exclusive Experiences Key takeaways: Verizon Shine offers weekly deals, giveaways, and exclusive experiences for customers on eligible unlimited plans. Customers...Read More

Key takeaways: Members can earn points and redeem CashPass rewards across both JCPenney and Aéropostale. New members receive a welcome CashPass, earn additional rewards every 200 points, and can complete seasonal challenges for bonus...Read More