Key takeaways: Marriott franchise owners are challenging the economics of the Marriott Bonvoy program. Owners argue they bear redemption costs while Marriott benefits disproportionately from co-branded credit card revenue. Owners...Read More

Customer loyalty campaigns are structured marketing efforts designed to increase repeat purchases by rewarding, engaging, and personalizing the customer experience. When executed effectively across email, direct mail, and mobile messaging, they...Read More

When Reba Hatcher, Chief Commercial Officer for ButcherBox, looks back on the origins of her company’s loyalty program, she sees it being driven in part by the fact that she’s a self-proclaimed “data...Read More

Many grocery and convenience store loyalty programs have existed for years, starting out as card-based programs that have adapted to the digital age by becoming app-based reward models. These programs...Read More

7 Brew Reaches New Growth Milestone with Opening of 777th Stand 7 Brew is celebrating a major achievement as the rapidly expanding beverage brand prepares to open its 777th drive-thru location in San Antonio, as NRN reports. The milestone...Read More

Six Flags Entertainment Corporation is expanding its popular Membership program to six additional parks beginning June 8, giving guests a more flexible and affordable way to enjoy year-round access to their favorite attractions. For the first time...Read More

Effective data protection and privacy are critical for modern customer engagement. This guide covers best practices, compliance strategies, and practical steps for using data responsibly while building trust and delivering personalized marketing...Read More

Weis Markets Teams with Instacart to Bring AI-Powered Smart Carts to Pennsylvania Stores Weis Markets is enhancing the in-store shopping experience with the introduction of Instacart’s Caper Carts at select Pennsylvania locations, with...Read More

The following is a guest post from Dio Favatas, Head of Financial Services Adtech & Identity Strategy at Capgemini. Capgemini is an AI-powered global business and technology transformation partner that delivers end-to-end services and...Read More

Pizza Hut is serving up a slice of nostalgia this summer with the launch of Hut Originals, a new platform dedicated to the food, experiences and traditions that have made the brand a beloved part of American culture for generations. From the...Read More